Claire McCormack
ZitSticka Launches Nationwide At Target With Exclusive Mini Sizes
ZitSticka has launched in all 1,800 Target doors, marking its biggest retail partnership to date. The expansion follows the skin, body and ingestible product brand’s Ulta Beauty entrance in 2020. ZitSticka is also...
In Partnership With Brands, Women Celebrities Are Opening Up About Menopause
When Wile, an ingestible wellness brand for women 40-plus launched last November, Gwendolyn Floyd, Corey Scholibo and Julie Kucinsk were announced as its founders, but there’s a fourth founder whose well-known...
“The Lululemon Of Pleasure”: E-Tailer The Lake Focuses On Sexual Wellness As Part Of Consumers’ Daily Lives
When The Lake launched in 2019, married co-founders Bren and Philippe Gauthier tried to come out of the gate with a strong public relations strategy in Canada and the United States to promote the
Cousteau Family Members Bring Seaweed And Land Weed Together In New Wellness Brand SeaWeed Naturals
It certainly makes sense for a Cousteau to launch a seaweed-enriched wellness brand aiming to save the oceans. What if that brand added actual weed into the mix? Two Cousteaus—married couple Ashlan and Philippe
After Big Acquisitions And Strong Sales, What’s Next For Professional Skincare?
At the end of last year, a succession of big beauty deals involving the likes of Supergoop, Sol de Janiero, Beekman 1802 and Chantecaille made headlines. But a relatively under-the-radar category in beauty—professional skincare sold primarily through dermatologists,...
Rèphr Lets Customers Score Its First Skincare Product For As Little As $0 In Exchange For Feedback
Would you pay $1 for a carefully crafted face cream? Rèphr thought you might. The brand known for hand-crafted makeup brushes is making 5,000 units of first skincare product, Hydration Cream, steeply discounted (or complimentary, if...
As Millie Bobby Brown Prepares To Turn 18, Florence By Mills Is Growing Up With The Star
“What’s good to remember is that Florence by Mills doesn’t want to stand out. We don’t need to stand out,” says soon-to-be 18-year-old actress and brand founder Millie Bobby Brown. “We are there to cater to gen Z.”...
