Veracity Selfcare, Which Uses An At-Home Saliva Test To Guide Skincare Purchases, Secures $5M In Seed Funding

Personalization and hormone health are two of the hottest trends in beauty and wellness. Veracity Selfcare harnesses the power of both, and investors have taken notice. The 3-month-old “whole health” personal care brand, which uses an at-home...

Femtech Startup Lady Technologies, Maker Of The Kegg Fertility Monitor, Closes $1.5M Seed Round

Lady Technologies, maker of the smart fertility monitor and pelvic floor tool Kegg, has closed a second $1.5 million seed round, bringing its total investment to over $3 million. The funding comes...

The Nascent Wellness Category Of Psychedelic-Adjacent Products

While psychedelics are increasingly moving into the mainstream, psilocybin, LSD, ketamine and other mind-altering substances are still widely prohibited by law and, legal or not, for many people, the stigma associated with drug use keeps them...

“Honest Review Destination”: VC-Backed Platform Flip Drives Engagement And Purchases With Shoppable Product Review Videos

Flip wants to flip the script on the online beauty and wellness shopping experience.  Founded by serial entrepreneur Nooruldeen “Noor” Agha, the social commerce app that lets users watch...

“Weed Nuns” Sisters Of The Valley Expands Beyond CBD With Mushroom Coffee

The pandemic has dealt heavy blows to many businesses. Not even Sisters of the Valley, also known as the “Weed Nuns,” maker of CBD wellness products, was divinely protected from its negative impacts.

Hair Extensions Brand Glam Seamless Opens West Hollywood Salon

Glam Seamless has arrived in California.  The hair extension brand has partnered with experiential retail specialist The Lionesque Group to create a luxurious and intimate 2,000-square-foot West Hollywood salon-cum-retail location...

Sustainable Period Care Specialist Saalt Enters Neiman Marcus, Bloomingdale’s, Macy’s And Nordstrom

Saalt, the period cup category leader at Target since 2019, is expanding its retail reach into department stores with a new line of leakproof underwear. Called Saalt Wear, the size-inclusive...