Five Sexual Wellness Products Buzzier Than A High-Powered Vibrator

As the number of coronavirus cases climbs in the United States, many aspects of quarantine are becoming semipermanent, at the very least. The prolonged shut-in situation is devastating news for countless industries impacted by business closures,...

New DTC Sexual Wellness Brand Champ Is Breaking Condom Taboos

Buying condoms can be pretty cringey. Champ wants to change that. Launching today, the direct-to-consumer sexual wellness startup creates premium condoms and lubes customers can have delivered discreetly to...

New Culture-First Beauty Marketplace Geenie Is All About Community

There are no purposeless beauty purchases at Geenie. The online marketplace by marketer Chana Ewing, author of children’s book “An ABC of Equality,” who shut down its precursor Geeniebox in December, carries products from independent Black-,...

“Doing Skincare Makes Me Happy”: Emmaus Founder Aminah Sagoe Isn’t Going Anywhere

The life of a brand founder is never a cakewalk—many brands don’t last very long. For the entrepreneurs who perservere, passion for the business keeps them in the game. Nigerian-born Aminah Sagoe, a...

CBD Isn’t A Panacea—And CBD Company Bluebird Botanicals Acknowledges That In Its Ads

CBD has become the hot sauce of beauty and wellness, with brands putting it in everything. Ubiquity isn’t the same as success. Although many customers swear CBD relieves pain, nausea and anxiety, there are others who’ve tried CBD...

What It’s Like To Reopen A New York City Wellness Business In The Midst Of The Pandemic

For the past four months, the city that never sleeps has been in a virtual commerce coma. Restaurants, gyms, stores, salons and spas closed in mid-March due to COVID-19, leaving New Yorkers seriously behind on their personal maintenance....

Beauty On Amazon Part 2: Evaluating Options Available To Beauty Brands When Engaging Amazon

In Part 1 of our Beauty On Amazon series, we explored why Amazon is so invested in becoming a major player in beauty retail and what makes the industry so attractive...