Elise Minton Tabin
Off-Price Retail Treasure Hunts Fuel TikTok Beauty Content And Sales
When Brianna Roman, a content creator and busy mom who admittedly shops too much, took a quick trip to T.J. Maxx in August, she uncovered products from several of beauty’s leading brands—Milk Makeup, Glossier, Anastasia Beverly...
Inside The Minds Of Beauty’s Dupe Culturistas And Emerging Counterculturists
Any consumer with enough credit or money stowed away—or the guile to convince others to unload their bank accounts—can buy an expensive beauty product, but not any consumer can find a great duplicate of that product...
How Beacon Award Winner Sisterwould Hit Six Figures With A Minimal Marketing Budget
When sister-in-laws Rina Gocaj-Bekiri and Floriye Elmazi couldn’t find hair products that catered to pressing condition-based concerns, such as dandruff, psoriasis, alopecia, hair loss and the effects of chemotherapy on hair, they decided to combine their passions for...
How Kahina Giving Beauty Unexpectedly Found Success In China
While indie beauty has been tough in the United States, Kahina Giving Beauty has ventured abroad, specifically to China, for growth. The 16-year-old clean skincare brand centered on fair-trade argan oil extracted by Berber women in Morocco...
Everyday Chemist Creates Skincare Through The Lens Of A Cosmetic Chemist And R&D Lab
Cosmetic chemists make the beauty products consumers know and love, but they’ve largely stayed hidden from public view, toiling behind the lab bench for beauty brands that aren’t theirs. That’s changing. Adriana Zhamo is the latest cosmetic chemist...
As Macy’s Moves Higher End, Its Revamped Beauty Department In Miami’s Dadeland Mall Offers A Glimpse At Its Future
Contending with falling sales, Macy’s announced Tuesday that it’s slimming down its retail fleet to 350 stores by closing 150 over the next three years, including 50 this year. Simultaneously, it’s concentrating on...
Former Nécessaire Exec Teams Up With Cancer Researchers To Launch Exosome-Driven Brand SickScience
Years of cancer research led molecular scientists Merve Yildirim and Polen Koçak to develop NX35, a proprietary exosome technology based on bioengineered plant cells and the key ingredient in their new beauty brand SickScience.
