Faye Brookman
NakedPoppy Scores $4M For Clean Beauty Curation And AI-Driven Product Recommendations
Clean indie beauty brands have a new platform to help them get into consumers’ hands. Created by Jaleh Bisharat and Kimberly Shenk, NakedPoppy is a curated website for busy women without the time or inclination to stroll...
Does It Really Take Two Years To Build A Blockbuster Beauty Product?
No beauty brand wants consumers to think it hastily whipped up its formulas overnight. A lengthy product development process connotes care and quality. But, in the beauty industry, it’s not necessary to belabor behind-the-scenes labor. While many companies...
When Ulta Beauty Came Calling, Terra Beauty Bars Was Ready
Many beauty startups aren’t prepared when a major account comes calling. They don’t have the bandwidth or cash to meet inventory demands, and aren’t set up logistically to ship thousands of pieces. That wasn’t the case for three-year-old...
What’s In A Brand Name? For Mineral Sunscreen Specialist Sconset, It Makes All The Difference
When Tera Washburn, her two sisters and mother (Tori, Jacqueline and Patricia, respectively) were developing their sunscreen brand three years ago, the name they selected, Clean, wasn’t a ubiquitous term. “It was before ‘clean’ was trendy and the...
AKOCO Launches A Next-Gen K-Beauty Website Fusing Commerce And Community
AKOCO, an e-commerce platform offering shoppers opportunities to learn about, share experiences with and buy K-Beauty products, is getting a boost from the world’s obsession with K-pop. “Three years ago, every Korean beauty brand was coming to...
Meet The Skincare Brand Catering To The Rising Skintellectual Class With Serious Science
The Sephora Accelerate program has helped many female founders refine their businesses. For cosmetic scientist Shuting Hu, founder and CEO of skincare brand Acaderma, the boot-camp experience totally changed her go-to market strategy. The brand goes beyond...
With Makeup Sales Slumping, Cosmetics Companies Are Rushing Into Skincare. Can They Succeed In A New Category?
Emboldened by success with color cosmetics, Kylie Jenner entered the $131 billion global skincare business in May with Kylie Skin. The beauty mogul was quickly taken to task on social media for everything from her brand Kylie...
