Faye Brookman
Affordable British Brand Makeup Obsession Launches At Target With The Force Of Fast Beauty
Makeup Obsession is the newest entry in Target’s expanding arsenal of indie brands. The British beauty brand has rolled out 60 stockkeeping units to 1,200 Target doors and the chain’s website, marking the United States debut of...
CBD E-Tailer Standard Dose Opens A Not-So-Standard Brick-and-Mortar Location In New York City
Online CBD retailer Standard Dose opened its first brick-and-mortar location last week in the NoMad section of Manhattan. To call it a store, however, would be a misnomer. There are no shelves lined with rows and rows...
Why Sarah Otto Went Back To The Drawing Board To Reimagine Her Dream Skincare Brand
Sometimes you have to start over, even when you just started. After working in dermatology for six years as a nurse practitioner, Sarah Otto identified what she thought was a gaping hole in the skincare segment. “People came...
Sons And Daughters Aren’t Purchasing Beauty Products For Mother’s Day. What Should The Beauty Industry Do?
Americans are forecast to spend a record $25 billion on Mother’s Day purchases. That’s up from $23.1 billion last year, according to an annual survey from the National Retail Federation. On average, people plan to shell out...
The Men’s Market Looks Downright Glowy (Hint: Male Face Masking Is Involved)
After leaving the stuffy finance sector a year ago for a more informal office environment at WeWork, where he’s senior sales associate, handsome trainer on the side Michael Taylor shaves only once every 10 days. “When I shave...
Is An Indie Beauty Brand Versus Private Label Showdown In The Offing?
Could the explosion of private-label beauty brands threaten the growth of indies in the beauty industry? It’s hard to overlook the muscle both physical and online retailers are putting behind in-house brands to boost margins and build loyalty....
Why Small Beauty Brands Mean So Much To Mass-Market Stores Right Now
Indie beauty brands haven’t just had a significant impact on the prestige and direct-to-consumer segments. At the nation’s mass-market stores, they’ve nudged out legacy brands to score prime real estate. Without indie beauty brands injected into the merchandise...
