European Wax Center Reveals Refreshed Product Line To Grow Sales Between Clients’ Waxing Appointments

In March of last year, European Wax Center, which performs more than 20 million waxes a year, was forced to close its locations along with salons and spas across the country. For the company, the pandemic was...

Hairitage By Mindy McKnight Brings New Hair Product Launches To Walmart

Walmart is building out its beauty partnership with Hairitage, a hair products brand by YouTuber Mindy McKnight and Maesa. Industry sources estimate the brand could achieve retail sales of $75 million this year, up from...

Uncle Bud’s Takes CBD Mainstream At CVS, Kroger, Kohl’s And More

Uncle Bud’s Hemp & CBD was preparing to launch a hemp seed oil hand sanitizer in October of 2020. Once the pandemic hit, the brand promptly fast-tracked production and unleashed the hand sanitizer in March. “We literally...

Handcrafted Skincare And Body Care Brand Kmoni Cosmetics Picks Up Momentum At Retail

Following Black Lives Matter protests last summer, many retailers focused on supporting BIPOC-led brands in ways they had never done before. Established in 2017 by Monica Robinson, the botanical beauty brand Kmoni Cosmetics found itself suddenly garnering...

Curls Partners With Ouidad And WetBrush Owner Beauty By Imagination To Accelerate Growth

Mahisha Dellinger, who started Curls with $30,000 of her personal savings in 2002, has entered into a partnership with Beauty by Imagination to accelerate her haircare brand’s next phase of growth. Terms of the deal weren’t...

Beauty Industry Veterans Bet Big On Supplements To Slow Graying Hair

Can a daily supplement really slow the loss of hair pigment to ward off unwanted grays? Beauty industry veterans Allison Conrad and Jay Small are betting big that it can. Not Today, Grey, the first product from their...

Haircare Brand Eva NYC Turns To Aluminum In An Effort To Kick Plastic Waste To The Curb

As it deepens its commitment to the environment, Eva NYC is rolling out aluminum packaging for its full-size products. Across its range, the haircare brand, which is dedicated to achieving B Corp certification by 2024, has become...