From MAC To MOB: Victor Casale And A Cadre Of Beauty Veterans Are Out To Disrupt Makeup Again

Victor Casale has unfinished business. “It is too early to leave this industry. We need to leave it a better place,” says the 55-year-old former chief chemist and managing director of MAC, and co-founder and chief innovation officer...

The Art Of Shaving’s Founders Are Back In The Brand Business With Skincare Startup Ingredients

Eleven years after selling The Art of Shaving to Procter & Gamble for an estimated $60 million, the brand’s co-founders Myriam and Eric Malka are innovating in the beauty industry again. The married couple’s organic skincare brand...

Stryke Club Brings Skincare For Teen Boys To Target

Stryke Club, the skincare range for boys, is the latest addition to Target’s ever-expanding roster of indie brands picked to fill in market gaps. “There’s white space out there, and Target knows it,” says Stacy Blackman, co-founder...

Textured Hair Product and Data Expert Romina Brown On What To Expect In The Haircare Category Next Year

As president and CEO of category management firm Strategic Solutions International, Romina Brown has a unique vantage point on the future of the textured haircare business. Partnered with Nielsen, she has access to a cloud-based portal...

Early Sales, E-Commerce And Self-Care Boosted Indie Beauty Brands On Black Friday And Cyber Monday

A confluence of rising online sales, an area of strength for emerging companies, and an earlier kickoff to holiday shopping promotions paid off for indie beauty on Black Friday and Cyber Monday. With more people at home and...

What’s It Going To Take To Turn Around The Makeup Category?

The numbers are staggering. Prestige color cosmetics sales plummeted 31% to $1.4 billion in the third quarter of 2020, according to The NPD Group. With the exception of nail products, which were aided by the closing of...

Rite Aid’s Revamp And Drugstores’ Drive To Recapture Market Share In The Beauty Category

Earlier this month, Rite Aid revealed its Store of the Future look in two doors that include a wellness-focused beauty department loaded with indie brands. The better-for-you assortment marks the latest beauty format by a drugstore retailer that’s...