Jane Carlson
Is There A Role For Traditional Retail In The Post-Pandemic World?
Nearly a decade ago, in an article entitled Why Bricks and Clicks Don’t Always Mix, The New York Times columnist Randall Stross wrote, “Blockbuster’s experience shows that executing a bricks-and-clicks strategy entails a high degree of difficulty,...
New Bold Brand Nixit Wants Women To Nix Uncomfortable Menstrual Cups And Period Shame
As much as most women might like it, menstruation doesn’t stop during a pandemic. That’s made coming to the market now a positive step for Nixit, a period care startup focused on a one-size-fits-all menstrual cup. Forced...
The Travails Of Department Stores—And How Indie Beauty Brands Can Still Succeed At Them
The pandemic didn’t cause department stores’ struggles. It did, however, speed up the consequences of those struggles. Nordstrom is closing 19 stores, including three Jeffrey shops and 16 full-line locations. Macy’s is shuttering 125 stores. J.C....
Cloud Expands To Urban Outfitters, Modifies Marketing Amid The Pandemic
Amid the pandemic, Cloud is progressing, not transforming. “I don’t feel the need to heavily pivot,” says founder Faye Postma. Her budding brand’s focus on pain relief and foot care for women with busy lives remains unchanged...
Lisa Price, Frédéric Fekkai, Jaime Schmidt And Gregory Bays Brown On What Beauty Brands Should Focus On Right Now
“Right now, it’s really important to keep everything focused on bringing traffic directly to you,” advised Jaime Schmidt, founder of personal care brand Schmidt’s. Schmidt was joined Wednesday by Gregory Bays Brown, the plastic surgeon founder of...
How One Brand Changed Course When The Manufacturer Of Its Bestselling Candles Stopped Production
What happens to a brand when the manufacturer of its bestselling candles grinds to a halt? That’s a question Ashli Stockton, founder of Sunday Forever, was forced to ponder after Springfield-based Prosperity Candle ceased production at...
After A Year On The Market And $10M In Sales, Eric Ryan’s First-Aid Brand Welly Revs Up Its Retail Reach
Serial entrepreneur Eric Ryan has a knack for spiffing up everyday products. He did it with household cleaning at Method and supplements at Olly. Now, he’s doing it with first aid at Welly, a brand advancing along...
