Nominations Process For Beauty Independent’s Third Annual Beacon Awards Begins

The nominations process for Beauty Independent’s Beacon Awards program, which shines a light on the best and brightest in the indie beauty market, is open for its third annual award season. Beauty enthusiasts and insiders will be able...

How School House Is Creating Content That Indie Beauty Brands Can Scale

Getting back to growth mode following the depths of the pandemic has been a priority for Christopher Skinner’s beauty creative agency School House. After entering a strategic partnership with e-commerce marketplace authority Fortress Brands in fall 2021...

Fur, Vacation By Poolsuite And Carbon Theory On How They Cut Through The Noise With Award-Winning Campaigns

Breaking through the noise isn’t always about screaming. It can be about making the right statements at the right times in the right places. That was the lesson of last Wednesday’s In Conversation webinar, during which Fur co-founder...

Common Heir, Adwoa Beauty And Lake & Skye Founders On Different Paths To Growth

For emerging beauty brands, there’s no single path to growth. For some indies, like sustainable skincare solution Common Heir, building up a strong direct-to-consumer presence and focusing on a sole-but-strong retail partnership with Credo has yielded dividends. The brand...

The Purpose-Driven, Channel-Agnostic, Experience-Centric Future Of Retail

The onset of the pandemic accelerated many movements such as a shift toward digital, sustainability and touch-free operations that had begun to shape the retail industry before it, and they’ve largely been sticky in the two years since....

TikTok Tips From Beauty Brands That Have Gone Viral On The Platform

When K18 launched its biotechnology-powered hair treatment at the height of the pandemic less than two years ago, interruptions to brick-and-mortar retail gave it no choice but...

Adit, The Good Face Project Partner To Help Brands Determine If Their Ingredients Meet Retailers’ Standards

Adit, a service from Beauty Independent parent company Indie Beauty Media Group that connects beauty and wellness brands to leading retailers, is beefing up its data and...