“Make Seaweed Sexy”: Rootless Is Showing How Special Seaweed Can Be For Wellness And Sustainability

Before launching Rootless in 2022, Sachi Singh spent more than a decade focused on what she describes as “the doom and gloom of climate work.” One of the first times she felt hopeful was when...

This Former P&G Packaging Designer Is Betting On Waterless Haircare With New Brand Vacaville Beauty

While Jennifer Peterson, a former Procter & Gamble packaging designer who launched Vacaville Beauty in November last year, understands that consumers tend to be fearful of trying something different, she’s convinced they’re ready to face...

New Miami Beach Store Wairua Beauty Prioritizes Sophisticated Ingredient-Driven Products And Customer Education

When selecting products for Wairua Beauty, a luxury clean beauty boutique that opened last year in Sunset Harbour, a residential area of Miami Beach dotted with trendy shops, owner Azul Villa considers their formula first....

How Latina Influencer-Founded Brand Golden Dream Beauty Rebounded After A Pandemic-Driven Sales Drop

In 2013, Venezuelan American entrepreneur and influencer Ydelays Rodriguez manned cosmetic counters at Macy’s and created YouTube videos on the side to teach women about makeup. Six months after she began producing content, she turned her side hustle...

After A Horrific On-The-Job Accident, Ebb & Flow’s Community Steps Up To Help Founder Ty Bramwell

On Sept. 19, Ebb & Flow founder Ty Bramwell sent a vulnerable note to her brand’s email list. It shared the harrowing details of an on-the-job accident 50 days earlier that caused her to be...

Paula Begoun, Sarah Brown, Youth To The People And More Revealed As 2021 Beacon Awards Winners

Paula’s Choice founder Paula Begoun, Pai founder Sarah Brown and skincare brand Youth to the People took home honors in the second annual Beauty Independent Beacon Awards. They were among 24 winners revealed on Wednesday during...

Refill Shops Are Proliferating To Combat Personal Care’s Plastic Problem

Shopping and sustainability aren’t the most likely combination, but a growing number of refill stores popping up across the country are showing people how they can stock up their bathrooms while minimizing their impact on the earth. They...