Jenny Berg
Booni Doon Seeks To Dispel The Myth That Sustainable Skincare Is Out Of Reach
In 2019, while Pooja Ganesan was working long hours as an investment banker on Wall Street, skincare became her go-to form of stress relief. Every Sunday, she would tend to her complexion as a form of self-care—and she...
Why Exposome Is The Next Skincare Buzzword To Pay Attention To
In the skincare industry, the microbiome is having a moment, but, according to Barbara Paldus, founder of Codex Beauty, everyone will be talking about the exposome next. “It’s the buzzword of the future,” she says. It’s also...
New Brand Happy 2nd Birthday Aims To Provide Cancer Patients—And Everyone Else—Luxurious Self-Care Experiences
Jae Ro and Juliana Brewer, sibling co-founders of the skincare brand Happy 2nd Birthday launching next month, intimately witnessed the side effects of chemotherapy and radiation in 2018. Their father was undergoing a bone-marrow transplant after a...
New Powder-To-Liquid Hand Wash Brand Forgo Is Sustainable Minimalism Personified
When Allon Libermann set out to launch Forgo, his new line of powder-to-liquid hand washes, he had something to prove. “Sustainable manufacturing is super easy to do, if you just do it,” he argues. “Big companies are...
Herla Offers 15 Skincare Products, But Is Boosting Sales By Marketing Just One
In 2019, Natalia Bednarek and her grandmother Krystyna launched their skincare line. Called Herla, a whimsical play on the word “her,” it was comprised of 14 stockkeeping units at inception, and 15 by the end of its...
Why Alchimie Forever Waits A Year And A Half Between Product Launches
When Alchimie Forever introduces Kantic Light Clarifying Cream later this month, the skincare and body care brand will reach 17 stockkeeping units. While that may seem like a fairly sizable number, it hasn’t arisen from repeatedly releasing...
With New Brand Un_did, A Beauty Industry Veteran Aims To Subvert Industry Norms
After a decade in sales and marketing for big beauty brands, Romi Dasani was burnt out. He says, “I was like, ‘You know what? I feel like I’m getting stuck in a rut.’” To escape the rut, he...
