Founder Annie Tevelin Is Taking SkinOwl Beyond The Bottle With A Podcast, Self-Care Supper Series And More

SkinOwl founder Annie Tevelin has a team of three who make, fill and ship the brand’s 19 stockkeeping units out of her kitchen. With a presence in clean beauty shops like Credo and The Detox...

Five Beauty Brand Founders’ Takes On Why The Fenty 40 Shouldn’t Be The Shade Inclusivity Gold Standard

When Rihanna launched Fenty Beauty last year, she set the bar for complexion shade ranges by offering 40 colors of Pro Filt’r Soft Matte Longwear Foundation right off the bat. Consumers and editors alike lauded the pop star...

Greetings From Nashville Pop-up Brings Tennessee Beauty Brands to New York

When Libby Callaway, founder and principal of content and communications firm The Callaway, floated her idea for Greetings From Nashville, a pop-up market in Brooklyn featuring Nashville brands, to her local clients and creator friends, she...

BFFs Jessica Frandson And Jill King Are Breathing New Life Into Aromatherapy With Well-Oiled Luxury Brand Campo

Jessica Frandson and Jill King, friends since teenagehood, didn’t realize they shared a love of aromatherapy until Frandson was visiting King a few years ago. “Jill saw the perfume bottle I had brought with me, said she had...

Why Indie Beauty Brands Are Getting Into The Retreat Business

Next month, Christine Bullock is set to host the Glow Head-to-Toe retreat at the resort Two Bunch Palms in Palm Springs, Calif. The four-day event will feature exercise classes, spa and body treatments, and a nutritional program...

What Does The Softening Of The Color Cosmetics Category Mean For Indie Beauty Brands?

Annie Rodriguez and her mother Cindy Holland-Rodriguez just launched natural makeup line Caley Cosmetics to offer a wide range of lipsticks, glosses, pencils and powders infused with tropical botanicals that are good for the skin and smell...

Myro Has Racked Up A 16,000-Person Waitlist And $2M In Funding To Prove Native Won’t Be The Only DTC Natural Deodorant Success Story

Do millennials stink differently than everyone else? Maybe not, but the products they want to use to banish their stench are different or at least that’s what Greg Laptevsky is banking on to grow his new Instagram-worthy natural...