Lindsey Unterberger
Five Steps Beauty Brands Must Take To Become Certified To Sell In The European Union
When U.S. indie beauty brands begin to gain traction domestically, it’s common for founders to get the itch to go international, often setting their sights on the $91.1 billion European cosmetics and personal care industry. Stretching into...
Ellis Brooklyn’s Baby Steps At Sephora Pay Off With A 120-Door Rollout
In 2016, when a buyer from Sephora told Bee Shapiro that the beauty specialty retailer had picked up her line of eco-luxe fragrance and body-care products, she was ecstatic—until she heard the order was only for dot-com. “I...
Haielle Beauty, Which Is Starting With Two Haircare Products, Balances Natural And Synthetic Ingredients
Yoel Vaisberg, founder of Haielle Beauty, never intended to start a brand. The industrial engineer turned entrepreneur grew up in Venezuela and spent a decade working behind the scenes in the beauty industry at cosmetics manufacturing plant...
European Brands Look To Indie Beauty Expo New York As A Launchpad Into The U.S. Market
Indie beauty is truly a global movement, and that’s never been more evident than at this year’s Indie Beauty Expo New York. The trade show, held Aug. 22 to 23 at Pier 36 in Manhattan, features a...
Beauty Entrepreneurs Share Lessons They Learned In The First Year Of Their Businesses
Ask beauty entrepreneurs to divulge the biggest lessons they learned in their initial year of business, and they’ll undoubtedly respond that they can’t possibly choose just one. “That time is a humbling whirlwind of transformation,” says Sarah Biggers,...
What Connects Kimonos, Spray Paint And Crystals? Former Victoria’s Secret Exec Ashli Stockton’s Growing Lifestyle Brand Sunday Forever
Ashli Stockton wholeheartedly believes in the power of crystals, a mainstay of her lifestyle-meets-beauty brand Sunday Forever, but somehow doesn’t come off the least bit woo woo. She’ll offer you a choice between an Egg McMuffin and...
Co-Working Spaces Are All The Rage, But Do They Spell Big Bucks For Indie Beauty Brands?
Last Thursday, more than 50 people gathered at one of Los Angeles’ newest female-focused co-working spaces, The Riveter, to hear Volition Beauty co-founder Brandy Hoffman discuss product concepts that flourish when women conceive them. Volition’s merchandise...
