Loop Wants To Make Personal Care, Grocery And Cleaning Goods Shopping Waste-Free, But Will Consumers Buy Into It?

There’s never been a better time for beauty brands trying to save the planet. Retail interest is growing in sustainable packaging and eco-conscious ingredient sourcing, and brands that appear to be ignoring their environmental footprints are met with...

New At-Home Beauty Devices Bring The Doctor’s Office To Consumers’ Doorsteps

Not too long ago, non-invasive beauty devices were relegated strictly to doctor’s offices and spas. But ever since the Clarisonic facial cleansing brush hit the market in 2004, the at-home beauty gadget segment has exploded with an array...

Do Silicones Deserve Their Bad Rap?

The beauty industry loves villains. Be they sulfates or aluminum, the catalog of beauty bogeymen is long and diverse, which isn’t to say many of them don’t deserve their bad reputations. It’s widely understood ingredients like formaldehyde and...

Is The Wellness Segment Finally Shedding Its Elitism?

The wellness industry is based upon the principle that taking care of yourself should be priority number one. Judging by the products from most of the brands in it, though, it’s more important that certain people take care...

Follain’s Matchmaking Service Aims To Connect Clean Beauty Shoppers With The Best Products For Them

As one of the fastest growing categories in beauty, natural skincare is hitting store shelves at breakneck speed. It seems like every day there are new plant-based brands, ingredients and formulations. Add contradictory studies and dubious claims into...

The New Nail Salon Is A Zen Refuge For The Frazzled Working Woman And Mom

Like a blowout or bikini wax, a professional manicure is a combination of routine maintenance and brief respite from the daily grind, a small form of pampering disguised as primping. But a new class of salons is changing...

Zero Waste Is The Beauty Industry’s New Green Crusade

Waste not, want not is a phrase our mothers favored when attempting to convince us to consume our veggies. It’s also the new battle cry of the green beauty revolution as zero waste becomes the cause célèbre of...