New At-Home Beauty Devices Bring The Doctor’s Office To Consumers’ Doorsteps
Not too long ago, non-invasive beauty devices were relegated strictly to doctor’s offices and spas. But ever since the Clarisonic facial cleansing brush hit the market in 2004, the at-home beauty gadget segment has exploded with an array of tools that modify previously professional-only treatments for at-home use. Today, skincare consumers around the world ...
Do Silicones Deserve Their Bad Rap?
The beauty industry loves villains. Be they sulfates or aluminum, the catalog of beauty bogeymen is long and diverse, which isn’t to say many of them don’t deserve their bad reputations. It’s widely understood ingredients like formaldehyde and plastic microbeads are damaging to human health or the environment. But the evilness of some maligned ...
Is The Wellness Segment Finally Shedding Its Elitism?
The wellness industry is based upon the principle that taking care of yourself should be priority number one. Judging by the products from most of the brands in it, though, it’s more important that certain people take care of themselves than others. With prices for vitamins promising to aid with mood, menopause, melasma and ...
Follain’s Matchmaking Service Aims To Connect Clean Beauty Shoppers With The Best Products For Them
As one of the fastest growing categories in beauty, natural skincare is hitting store shelves at breakneck speed. It seems like every day there are new plant-based brands, ingredients and formulations. Add contradictory studies and dubious claims into the mix, and it’s no wonder consumers can be overwhelmed and befuddled by the options. And ...
The New Nail Salon Is A Zen Refuge For The Frazzled Working Woman And Mom
Like a blowout or bikini wax, a professional manicure is a combination of routine maintenance and brief respite from the daily grind, a small form of pampering disguised as primping. But a new class of salons is changing the way women keep up their nails, starting with the places where they get them done. ...
Zero Waste Is The Beauty Industry’s New Green Crusade
Waste not, want not is a phrase our mothers favored when attempting to convince us to consume our veggies. It’s also the new battle cry of the green beauty revolution as zero waste becomes the cause célèbre of the industry’s most environmentally-conscious minds. Following a recognition by natural brands and consumers that not all ...
Smudging, The Ancient Cleansing Ceremony, Has Sparked The Most Millennial Of Modern Fragrance Trends
In an age when cars drive themselves, robots clean floors and faces unlock phones, a large portion of the population (read: millennials) has suddenly become enamored with all things ancient. Smudging is case in point. Once considered the realm of the outermost margins of wellness cults, smudging is the act of burning certain woods, ...