Follain’s Matchmaking Service Aims To Connect Clean Beauty Shoppers With The Best Products For Them

As one of the fastest growing categories in beauty, natural skincare is hitting store shelves at breakneck speed. It seems like every day there are new plant-based brands, ingredients and formulations. Add contradictory studies and dubious claims into...

The New Nail Salon Is A Zen Refuge For The Frazzled Working Woman And Mom

Like a blowout or bikini wax, a professional manicure is a combination of routine maintenance and brief respite from the daily grind, a small form of pampering disguised as primping. But a new class of salons is changing...

Zero Waste Is The Beauty Industry’s New Green Crusade

Waste not, want not is a phrase our mothers favored when attempting to convince us to consume our veggies. It’s also the new battle cry of the green beauty revolution as zero waste becomes the cause célèbre of...

Smudging, The Ancient Cleansing Ceremony, Has Sparked The Most Millennial Of Modern Fragrance Trends

In an age when cars drive themselves, robots clean floors and faces unlock phones, a large portion of the population (read: millennials) has suddenly become enamored with all things ancient. Smudging is case in point. Once considered the...