Dr. Paw Paw, The British Brand That Sells A Balm Every Minute, Has Arrived At Ulta Beauty

No idea what paw paw is? Don’t worry, the balm brand Dr. Paw Paw has come to America to teach you about it. Ulta Beauty introduced the British import on its website and, once the retailer’s locations...

Will The Lipstick Effect Hold During This Economic Downturn?

Vannett Li, a senior strategist at San Francisco branding agency Bartlett Brands, doesn’t usually primp for the several Zoom meetings she participates in per week lately. However, if she feels a video conference demands extra professionalism, she...

New Makeup Brand Incubator Mubic Kicks Off With Amazon-Exclusive Cosmetic Kits From One Click Beauty

Mubic is turning to emerging channels in the beauty market. Beginning with cosmetic kit specialist One Click Beauty’s Amazon exclusivity, the new makeup brand incubator is steering clear of brick-and-mortar retail to uncover distribution opportunities that aren’t...

Skincare Masks Are Getting Caught Up In Amazon’s Efforts To Stop Face Mask Price Gouging

For Refresh Skin Therapy, doing business on Amazon amid the coronavirus pandemic has been a rollercoaster ride. A major dip in the rollercoaster ride was having its bestseller, Fruit Acid 15% Gel Peel with Kojic, removed from...

“A Huge Step For Representation”: Botanika Beauty Breaks Into The Haircare Assortment At Walmart And Target

Ada Rojas demands that the beauty industry include Afro-Latinas like her—and she isn’t one to sit on the sidelines if it doesn’t. In 2009, about a year before Instagram started, Rojas, a first-generation Dominican-American, entered the beauty blogosphere...

This Vibrant New Natural Deodorant Brand Is Confident About Taking On Antiperspirant

Mel Lewis is always pushing further. After not being able to find a natural deodorant that held up to her grueling training for a 100-kilometer endurance event, she released the brand Kiriwai in 2018. Then, after natural...

YouTuber Christen Dominique’s Brand Enters Nordstrom And Launches Glow Enhancer Skin Gloss

Beauty influencer Christen Dominique isn’t afraid to reveal skin issues in her makeup tutorials. “I always like to start with a fresh face to show the thorough steps and tips to a beauty routine. I have hereditary...