Rachel Brown
Anne Beal, The 57-Year-Old Black Founder Of Skincare Brand AbsoluteJOI, Wants To Change The Face Of Clean Beauty
Like most of the women in her family, physician Anne Beal suffers from extremely touchy skin. Fearing irritation from fragrances and dyes, she avoided buying beauty products off the shelf to put on her face. Instead, Beal would...
In Its First Acquisition, E.l.f. Beauty Picks Up W3ll People To Expand Into Clean Beauty
E.l.f. Beauty has extended into clean cosmetics with the acquisition—the company’s first—of W3ll People for $27 million in cash. With the deal, the mass makeup specialist is picking up a prominent name in a better-for-you segment that’s...
Meet The Feminine Care Segment’s New Television Star
Since it began airing three weeks ago, Target’s commercial starring entrepreneur Beatrice Dixon has appeared during the Super Bowl, Academy Awards, “The Bachelor” and “The Tonight Show Starting Jimmy Fallon.” However, The Honey Pot Company founder and...
New Skincare Brand Loops Turns Face Masks Into Cool Fashion Accessories
New consumer packaged goods brand incubator Syllable’s slogan, “Syllables make words. Names make products,” is indicative of its proposition that so much more than stuff goes into the stuff people purchase. In partnership with content production house...
This New DTC Beauty Brand Is Bridging Anti-Aging And Sun Protection For Prevention-Minded Millennials
Hundreds of thousands of millennials have turned to fillers and Botox to foil facial volume loss and fine lines. In 2017, Tai Adaya, then 27 years old, was one of them. “I have always been really concerned...
Why Public Goods Is Winning Where Brandless Failed
When Brandless launched in July 2017 with $50 million in funding, it was uncannily reminiscent of Public Goods, a much leaner reimagining of the brand Morgans that started a year earlier centered on a cut-out-the-middleman direct-to-consumer approach...
Cleo+Coco’s New Look Elevates Natural Deodorant
Deodorant isn’t a personal care postscript—and Cleo+Coco founder Suzannah Raff doesn’t think it should look like it is. She teamed up with the agency We Are Purpose nearly a year ago to modernize her natural deodorant...
