How DTC Startup The Flex Company Is Staying Close To Its Customers As It Enters Target

In Silicon Valley, where Lauren Schulte Wang was marketing and communications director for Upwork for two years prior to launching The Flex Company, she encountered greater interest in colonizing Mars than addressing menstruation. For her, though, improving...

New Brand Bejbiskin Wants To Be Your Everyday Skincare Acid Companion

For the longest time, Francesca Marino didn’t do too much homework before buying skincare products. “I’d just walk into a pharmacy and read product labels and packaging, and decide based on that,” she recalls. “I figured they had...

New Shoppable YouTube Makeover Show “Inner/Outer Beauty” Provides Social Media-Ready Transformations

The makeover show is receiving a makeover of its own to suit the social media age. New YouTube series “Inner/Outer Beauty” documents women confronting anxiety, depression, substance abuse and feelings of inadequacy as they modify their appearance...

Sekhmet Ventures Grows Its Clean Beauty And Wellness Portfolio By Backing Fragrance Brand Heretic

Sekhmet Ventures, a venture capital firm specializing in clean beauty and wellness, has invested in the boundary-busting natural fragrance brand Heretic. The amount of the firm’s investment wasn’t disclosed, but it injects startups with on average...

Multi-Brand Beauty Company Rare Beauty Brands Launches With The Acquisition Of Plant Apothecary

Rare Beauty Brands, a new company from the leadership of Patchology built to foster emerging brands, has purchased Plant Apothecary. The company focuses on brands with groundbreaking entrepreneurs spearheading product development, clear points of differentiation and...

Beauty Entrepreneur Samira Far Updates TP To Be Glamorous And Green

Toilet paper doesn’t have to look like crap. After selling Southern California nail salon chain Bellacures in 2017, Samira Far has returned to the entrepreneurial arena with No. 2, a new brand modernizing the design and...

Three CBD Brands Dominate Influencer Conversations Around The Trendy Cannabis Ingredient

In the early days of the CBD beauty boom, Lord Jones, Beboe and Leef Organics are dominating the field of cannabis consumer goods brands sparking influencer conversations around the trendy ingredient, according to influencer marketing platform Traackr....