Shiri Sarfati Follows In Her Mother And Repêchage Founder Lydia Sarfati’s Footsteps With The Creation Of DIY Skincare Brand 23Skin

As the daughter of pioneering aesthetician Lydia Sarfati, founder and CEO of professional beauty brand Repêchage, skincare has always been part of Shiri Sarfati’s life. “I was literally born into this industry, and I never remember a...

Helias Embraces Product Traceability To Convey The Purity Of Its Essential Oils

In the sometimes-sketchy world of essential oils, Helias is publicly substantiating its purity by making its product origins traceable. Beginning late next month, consumers will be able to enter batch numbers displayed on the aromatherapy brand’s bottles...

StackedSkincare, Known For Its Diverse Approach To Skin Health, Diversifies Its Retail Network With Sephora Launch

StackedSkincare’s retail roster is stacked. The brand known for its multifaceted approach to skincare using tools, peels and serums has broken into Sephora’s online selection. The distribution achievement, coupled with continued direct-to-consumer momentum, is expected to lift...

Why Ingestible Brand Golde Turned Away Investors (For Now)

In November, Trinity Mouzon Wofford and Issey Kobori were faced with a decision about whether to accept outside capital that could potentially accelerate sales of their brand, Golde, and ease some of the small business burdens occupying...

Indie Beauty Brand Founder Sabeen Zia Opens Indie Beauty Store The Indie Shelf In Philadelphia

When Sabeen Zia, founder of newbie lipstick maker Muskaan, looked around her hometown Philadelphia for a store specializing in indie beauty brands similar to hers, she couldn’t find one. Like any entrepreneur worth with her salt, Zia sensed...

New Clean Skincare Brand Supernal’s Packaging Is So Eye-Catching Shoppers Will Be Nonstop ’Gramming It

Melissa Medvedich has such luminous skin she could be a spokesperson for the glass skin trend. The Long Island native’s Chinese-Irish genes certainly play a role in it, but she also regularly applies sunscreen, dutifully goes for monthly...

A Behind-The-Screen Look At Amazon Seller Brooklyn Botany’s Rise From Nothing To $3.5M In Sales

In July 2016, Joseph Zigelboum, then a 20-year-old film school dropout fascinated by marketing, but lacking beauty industry experience, launched his skincare brand Brooklyn Botany’s first product, Ultra Pure Vitamin C, on Amazon. It bombed. “We...