Dermelect Cosmeceuticals’ Amos Lavian On Breaking Through The Beauty Product Clutter With Category Killers

Dermelect Cosmeceuticals is the power suit of beauty. Its assortment stands out with items that break new ground (ME peptide-infused polishes pushed the nail category into anti-aging), make strong statements not muddied by an array of merchandise...

Showerless Body-Care Startup Busy Beauty Raises $500K To Streamline Personal Maintenance

Busy Beauty, the startup simplifying personal maintenance, has cleaned up with $500,000 from several high-profile investors. The investors backing the emerging brand include former Burt’s Bees and Seventh Generation CEO John Replogle, partner at One Better Ventures,...

Is Influencer Unboxing As We’ve Known It Going Extinct?

In late January, KKW Fragrance dispatched editor and influencer mailers containing a huge chocolate heart created by Chris Ford, executive pastry chef at the Beverly Hills hotel Four Seasons Beverly Wilshire, and a KKW-branded hammer for recipients to...

Move Over Jade Rollers: Selfkaire Launches With A Newfangled Tool Designed To Outperform Its Ancient Precursors

Kathy Chou, founder and CEO of Selfkaire, thinks jade rollers are so yesterday. Her brand has released what she believes is the beauty tool of tomorrow, a surgical steel implement designed to banish puffiness with a...

Belle En Argent Premieres With Glamorous Lip Glosses And Lipsticks For Discerning Clean Beauty Shoppers

Belle en Argent is the latest starlet in the theater of indie beauty brands. Inspired by motion picture sirens and creators, the upscale clean color cosmetics startup is putting lip merchandise in the spotlight for its premiere...

New Brand Wiley Body Makes Baby Personal Care Millennial Mothers Will Want For Themselves

Graphic designers, friends and mothers Vanessa Wade and Jane Riley have created the brand they’d like to buy for their kids and themselves. That brand, Wiley Body, joins the swelling ranks of classy baby personal...

J.P. Mastey, Who Made Grooming Covetable At Baxter Of California, Is Doing The Same For Natural Deodorant With New Brand Corpus

During his tenure as owner and president of Baxter of California, J.P. Mastey made premium men’s haircare, skincare, shave, body and lifestyle products chic and desirable through modern retro packaging, memorable scents and cutting-edge collaborations with the...