Rachel Brown
How Awake Organics Responded To Its Customers Waking Up To Supply Chain Issues
When it comes to supply chain issues, Awake Organics’ customers are woke. After three surveys showed transparency is of utmost importance to its audience, the brand moved to tap local ingredient suppliers and service providers, and communicate about...
The Grommet’s Unusual Form Of Commerce Spotlights Small Guys
The Grommet calls its model citizen commerce and even trademarked the term. Behind the concept are individuals using their hard-earned dollars to support fellow individuals who happen to have created cool products. The products on The Grommet...
Clean Deodorant Brand Type:A Raises $500K And Makes Retail Progress To Fight More Armpit Funk
Type:A’s ambition is to climb to the top of the clean deodorant class – and it’s well on its way. After launching with Credo in June, the five-month-old brand has broken into the selections at Amazon,...
New Beauty E-Tailer Rose Botanica Builds Upon Founder Chelsea Poling’s Personal Self-Care Experiences
In 2016, Chelsea Poling was stuck in a bad relationship and spiraled into crushing depression. To help her literally see the good in herself, a therapist proposed mirror work, which required Poling, a former U.S. Agency for International...
An Inside Look At Le Bon Marché’s Careful Beauty Curation For Temporary Installation Los Angeles Rive Gauche
On Feb. 2, Los Feliz Botanicals co-founder Krystal Quinn Castro received a rather mysterious phone call from fashion and beauty consultancy F32 about an unnamed Le Bon Marché project. A subsequent email requested samples in four days...
New Natural Brand Vo Beauty Puts Its Multi-masking Philosophy Into Practice At Hudson’s Bay
“People are putting too much clay on their face,” says Diana Vo. The veteran aesthetician and founder of Vo Beauty isn’t completely against clay for skincare purposes. In fact, her new natural brand, which is rolling out...
Aïmara Coupet’s New Makeup Brand BelleRadiance Stands Up For Inclusivity In The Clean Beauty Segment
During a decade at L’Oréal and Sephora, Aïmara Coupet didn’t confront the complications of creating complexion products for women of color. That changed when she became marketing director of Black Up Cosmetics seven years ago and transitioned to...
