Rachel Brown
Bluemercury’s Marla Beck On The Importance Of Specialization, The Beauty Industry’s Favorable Demographics And The Vetting Process For Emerging Brands
Remember when indie beauty wasn’t everywhere? Marla Beck certainly does. Its scarcity in 1999 was a big part of why she founded Bluemercury with her husband Barry. The specialty retailer generated excitement for beauty junkies like Beck...
Allyoos Is The Clean Haircare Equivalent Of Your Cool Cousin Who Knows The Awesomest Products And Loves To Share Them
Everyone’s on the inside at Allyoos, a forthcoming brand that strives to bring universality and family sensibilities to the sometimes highfalutin and exclusive clean corner of the beauty industry. “We care about quality the way our grandparents...
At 18-Years-Old, Twisted Bristle + Beauty Founder Alexandra Sorenson Has Already Experienced Plenty Twists And Turns Leading A Beauty Brand
Twisted Bristle + Beauty founder Alexandra Sorenson was destined to be an entrepreneur, even if her destiny didn’t take long to develop. The 18-year-old’s mother Amy started three businesses – a shirt and hat purveyor steeped in...
Beautytap Taps Into The Retail Scene At South Coast Plaza As The Ranks Of K-Beauty Stores Swell
The next evolution of K-beauty is stores, and Beautytap is the latest to break into the brick-and-mortar business. The online destination marrying commerce and content has extended offline with a 2,000-square-foot store at upscale shopping center South...
“A Vehicle For Impact”: How Badger Became A Natural Products Mainstay Without Selling Out
For many beauty entrepreneurs, selling their brand to a huge company spells success. For W.S. Badger Co. Inc. founder and former CEO Bill Whyte and his daughters, Emily Schwerin-Whyte and Rebecca Hamilton, who recently assumed co-CEO posts,...
Three Indie Beauty Brand Founders Open Toronto Refill Concept Eco+Amour To Stem The Tide Of Plastic Waste
Three indie beauty brand founders have joined forces to lead the charge for sustainability in Toronto with new refill retail concept Eco+Amour. While bulk food is relatively common in the city, Julianne Robicheau, creator of Robi Luxury...
Tales From The Influencer Marketing Trenches
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What’s your experience been like working with influencers?
