Rachel Brown
Don’t Call It A Rebrand: Earthwise Beauty Evolves Its Packaging To Appeal To Contemporary Stores And Shoppers
In the 13 years since Ava Zhan launched Earthwise Beauty on a creative impulse, she’s grown wiser about what it takes to make skincare packaging effective functionally and aesthetically. Her brand’s sleek redesign puts that wisdom into...
Five Tips For Creating Captivating Retail Experiences
In an unusual twist to the digital age, brick-and-mortar locations are being reevaluated and revived. Brands like Glossier, Winky Lux, Madison Reed, Goop, The Nue Co, e-Salon and Dirty Lemon born to thrive on social media and...
How A Single Product Changed Haircare Company DpHue’s Trajectory
DpHue’s business is clearly demarcated pre-ACV Hair Rinse and post-ACV Hair Rinse. Before its bestselling product, the company had two hair color bars and was inching along as an at-home hair color specialist. After its bestselling product,...
Rahua’s Fabian Lliguin Won’t Quit Until The Amazon Rainforest Is Saved, And Everyone Uses Natural Ingredients On Their Noggins
A decade into his prestige haircare brand Rahua, co-founder Fabian Lliguin isn’t any less passionate than he was at its start about his mission to protect the rainforest while transforming tresses. If anything, he’s more fired up about...
Hawaiian Brand Kuleana Launches Sunscreen Against The Backdrop Of Its Home State’s Oxybenzone and Octinoxate Ban
Kuleana addresses environmentalism from several angles with its expansion into sun care. An offshoot of renewable energy company Pacific Biodiesel, the year-old skincare brand’s sunscreen is launching shortly after its home state, Hawaii, leapt into the forefront...
This New Brand Provides Tweens And Teens Makeup That’s On Par With Urban Decay And MAC
Samantha Cutler believes kids shouldn’t be stuck with cheap beauty products made from cheap ingredients and components. Her new brand, Petite ‘n Pretty, gives them cosmetics with the quality expected from the likes of Stila, Smashbox and...
The Detox Market Goes Big In The Big Apple
The Detox Market has opened its biggest location yet to mark its New York debut. The green beauty retailer’s two-story, 2,100-square-foot flagship on Houston and Elizabeth streets is roughly double the size of its next largest U.S....
