Good Light’s Staggered Strategy To Build Momentum For Its All-Door Ulta Beauty Launch

For many beauty brands, red-carpet placement with a major celebrity can take weeks and weeks of planning and cost thousands and thousands of dollars. That wasn’t the case with Good Light and “May December” star...

Kiki World Raises $7M From Estée Lauder And Others, Opens Platform Up To B2B Clients

Kiki World, the blockchain-enabled brand that invites consumers to weigh in on products prior to launch and rewards them for engagement, has raised $7 million in funding to help facilitate the spread of its technology to content...

Melissa Hibbert Joins BrainTrust Founders Studio As President To Support Diverse Beauty Brand Founders

Melissa Hibbert, a longtime marketer and beauty brand consultant, has joined BrainTrust Founders Studio as president to help scale and publicize Black-owned brands at a moment in which they face daunting challenges. Calling itself the largest...

Sabbatical Beauty’s Adeline Koh On Rooting A Brand In The Local Community

The beauty conversation has dramatically changed since Adeline Koh, a former race and gender studies professor, launched skincare brand Sabbatical Beauty almost a decade ago. Early on, the idea that someone scholarly like her would...

Gen Z Is Petrified Of Aging. Is The Beauty Industry To Blame?

In a recent New York Times essay, Alexandra D’Amour, writer and founder of storytelling website On Our Moon, explores how mothers’ insecurities fuel their daughters’ self-loathing and expresses fear about the disdain of aging that’s being conveyed...

Incubator Slate Brands Acquires Frontman To Grow Its Reach With Gen Z Guys

Slate Brands, a beauty incubator with men’s brand Insanely Clean in its portfolio, is increasing its presence in the men’s space with the purchase of men’s acne care brand Frontman. The...

How Incubator Magic Dusk Is Reinventing The Influencer Brand Model

Influencer and celebrity brands have a well-earned reputation for being fleeting cash grabs. Magic Dusk, the incubator led by founder and CEO Daniel Kiyoi, former creative director at Tarte, and partner and...