How Asutra Is Making It At Target, CVS And More Without External Funding

What if self-care was as simple as a few spritzes of aromatherapy mist or quick rubs of body lotion? That’s the message CEO and owner Stephanie Morimoto, Beacon Award winner for 2021 Entrepreneur of the Year, is...

Emerging As An Umbrella Company For Sustainable Brands, Eluma Beauty Inc. Acquires Miiko Skincare Co.

When Elate Cosmetics founder and CEO Melodie Reynolds incorporated her business four years ago, she did so under the name Eluma, a combination of the words “elevate” and “illuminate,” with the idea of creating an umbrella company...

Game Over For RFLCT: What The Demise Of Valkyrae’s Brand Signals About Influencers, Blue Light And The Beauty Industry

In the history of beauty brands marrying influencers with seasoned executives, RFLCT may have the shortest tenure. Less than two weeks after gamer Rachell “Valkyrae” Hofstetter went public with the news of the skincare brand she...

SolaWave’s Big $13M First Year—And Its Goal To Create Fully Customizable At-Home Treatments

Many beauty brands were born in the midst of the pandemic that spoke to quarantine beauty habits. SolaWave was one such brand. Launched in September of last year with its $149 Red Light Wand, a sleek rechargeable...

Adjustments Beauty And Wellness Brands Are Making To Cope With Ongoing Supply Chain Disruption

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 23 brand founders and executives: What’s an adjustment you’ve made or plan to make to deal with the supply chain disruption that’s...

Four And Five Years Into Leading Beauty Brands, Many Founders Have Different Expectations For Their Businesses

If I’m being honest, four years into Beauty Independent, I’m a little road-weary. That’s not to say I was a spring chicken when the publication launched. I was 40 and had covered business long enough to know that...

How Curie Is Breaking The Personal Care Product Pipeline Mold

Early in the life of the brand Curie, which debuted in 2018 with a single white tea-scented natural deodorant, a customer raved she wanted to rub the product all over her body. “Customers loved the scent. They...