As Mental Health Matters Grab The Spotlight, Selfmade Raises $1M To Ritualize Self-Exploration Practices

With mental health matters grabbing headlines, Selfmade, a startup supporting the mind with beauty merchandise and digital resources, could hardly be more relevant—and investors are taking notice. They’ve committed over $1 million to fuel the spread of...

How Ultra Violette Became A Sunscreen Sensation Without Selling In The US

Americans, this article will disappoint you. Ultra Violette, the most sought-after sun protection brand to come out of Australia in recent memory, doesn’t have any immediate plans to sell in the United States. Federal UV filter regulations...

Is $161 Too Much For An Eyeshadow Palette?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 beauty brand founders: When Hourglass recently released a $161 five-pan eyeshadow palette, critics called the...

Carbon Theory, The Anti-Breakout Brand That Broke Into The US Last Year At Ulta Beauty, Expands To Walgreens

Carbon Theory is proving its theory that it can perform internationally. After reaching retail in the United States last year at Ulta Beauty, the London-based brand is arriving at 2,000 Walgreens doors this month before...

Sephora Updates Its Clean Beauty Program To Incorporate Sustainability And Add Restricted Ingredients

The beauty industry has been great at creating stuff. Now, it’s starting to come to terms with all of it. To address the environmental consequences of beauty merchandise, Sephora is ramping up its sustainability efforts by launching...

Tru Fragrance Flexes Its Brand-Building Muscle With Undone Beauty’s Launch At Ulta Beauty Stores

Undone Beauty is getting it done at retail. After launching on Ulta Beauty’s website in March, the minimalist clean makeup brand from Tru Fragrance Inc. is entering 325 of the chain’s locations across the United...

Why You’re Going To Be Hearing A Lot More About Petrochemicals In Beauty Formulas

Similar to countless beauty brands, Youthforia puts the difficult-to-pronounce conditioning agent butylene glycol in its products. Dissimilar from countless beauty brands, the bold makeup startup and TikTok favorite explains where the butylene glycol in its color-changing BYO...