Superzero Enters Sephora With A New Look, Kicks Off TikTok Campaign To Support The Launch

Plastic-free haircare bar brand Superzero has landed on Sephora’s website and hopes to be placed on its store shelves in the near future. “On our side, we really love Sephora’s credibility for beauty that performs and also their...

Emerging Beauty’s Brightest Executives

Founders are typically in the spotlight at indie beauty brands, but they rarely build a strong business without a strong team. Today, we’re turning the spotlight onto members of their teams, including executives guiding operations, marketing,...

New Gender Barrier-Busting Brand Good Weird Invites Beauty Novices To Get Weird With It

With Good Weird, founders Jon Wormser and Stephen Yaseen are welcoming beauty industry outsiders. The pair started working on the new brand two years ago after Wormser went on a frustratingly fruitless hunt for a solution to...

Personal Care Brand Kankan Upgrades Refill System To Ease The Burden On Consumers

“A lot of the sustainable choices out there are asking a lot of the consumer,” says Kankan co-founder Eliza Flanagan. “You have to either go to a refill store or you have to decant things...

TikTok-Famous Brand Basma Beauty Launches At Sephora

Basma Beauty’s TikTok-famous The Foundation Stick has landed at Sephora, marking its first wholesale partnership. The single-product cosmetics brand is launching online at the beauty specialty retailer by way of its Accelerate program for emerging brands, which it...

Beauty Brand Founders Shani Darden And Sienna Brown On The Importance Of Mentorship

The mentor-mentee relationship between Sienna Brown, former event planner and founder of the beauty brand Glosshood, and celebrity aesthetician Shani Darden, founder of Shani Darden Skin Care, was jumpstarted by a GIF Brown sent Darden two years ago...

5 Things To Know Before Embarking On A Friends And Family Fundraise

Britta Chatterjee, co-founder of haircare brand Odele, compares fundraising to “walking down my street naked.” She says, “It’s a very vulnerable process to put yourself out there, at least it was for me.” Asking family and...