Four Tips For Breaking Into Mass-Market Retail In The UK

When Fenty Beauty launched in the United Kingdom, it first entered Harvey Nichols in 2017, the same year it debuted in the United States exclusively at Sephora, before rolling out to Boots two years later. The choice of...

Paula’s Choice CMO Erika Kussmann On Why The Brand’s Sephora Launch Has Been One Of The Biggest Ever

When Paula’s Choice announced via social media on Feb. 15 that it’s products were available on Sephora’s website, you could almost hear the screams coming from its diehard fans. On the brand’s Instagram post about it that’s garnered...

UniQurl Launches In Sally Beauty Stores Across The Country

When Sally Beauty approached UniQurl founder Alexis Stanley in 2019 about selling her products in its stores, she turned the offer down. “At that time, we were still very, very small,” she says. “I’m talking handmade...

How Jason Wong Quickly Turned Doe Lashes Into A $15M Company

Jason Wong has always been a problem solver. So, when the 23-year-old noticed how hard it was for his girlfriend to apply her fake lashes, he sprung into action. “I went down a rabbit hole of why people...

Four Things To Know About The Changing UK Beauty Market

Despite challenges brought on by the pandemic and Brexit that caused GDP in the United Kingdom to drop 10%, the country is still one of the largest beauty markets in the world, estimated by Mintel to be...

Credo And MOB Beauty Create Pact To Help Solve The Beauty Industry’s Recycling Problem

Before municipal recycling existed and way before MOB Beauty was created, former MAC chief chemist and managing director Victor Casale was involved in a Back-to-MAC program incentivizing customers to return at least six pieces of packaging in...

Why Apto Skincare Underwent A Major Sustainable Rebrand In The Middle Of The Pandemic

Apto Skincare founder Marta Cros landed in the Dominican Republic in March 2020 with a shared suitcase for herself, her husband and their two kids. Then, the pandemic hit, and the borders closed. Cros’s one-week vacation stretched...