With National TV Ads And A Spotlight On Salons, Mayvenn Aims To Be Much More Than A Hair Extensions Brand

Mayvenn has a new style, and it’s not shy about flaunting it. Founded by Diishan Imira, the company has been selling human hair wigs and extensions via professional hairstylists and its website since 2014. Now, he’s shifting...

Lunata Beauty Heats Up The Haircare Tool Segment With Its Cordless Styler

Lunata Beauty co-founders Stacey Boguslavskaya’s and Monica Abramov’s aha moment came when they were on a business trip in Ireland. Boguslavskaya recounts, “To save money, we both bought two carry-ons, and I called up Monica and said,...

Rozes Beauty Encourages Consumers To Drink Their Way To Good Skin

After finishing college, Miranda Li found herself with a problem common to recent graduates: She was struggling to find a job she was passionate about. The fact that Li was a Canadian citizen living in the United States...

Actress Tia Mowry Is Getting Into The Supplement Business With New Brand Anser

Like many of us, actress Tia Mowry’s parents told her to take her vitamins when she was a kid. As she got older, though, vitamins became less of a priority. “When I went into high school and throughout...

Meet One Of European Beauty Retailer Douglas’s Major New Skincare Discoveries

Even for an expert, a new experience can be a game changer. When longtime aromatherapist Dafna Shaham visited India in 2000, she started to connect the dots between her practice and Ayurveda, the traditional system of medicine that...

Who Wants A Slice Of Moon Juice? The Leading Wellness And Beauty Brand Prepares To Fundraise

Moon Juice founder Amanda Chantal Bacon revealed Tuesday during the entrepreneurial education conference BeautyX Summit Demand Generation that her beauty and wellness brand will be fundraising this year. The forthcoming round will undoubtedly be substantially larger...

10 Buzzworthy Brand Awareness Strategies Discussed At BeautyX Summit Demand Generation

It’s a tricky moment for beauty marketing. Brands are trying to figure out what will give them the most exposure for their expense, where they can gain advantage on platforms they don’t control, whether they should test TikTok...