Former Harvey Nichols Buyer Zahra Broadfield’s New Site SUST Beauty Makes Clean Beauty Easy And Cool

Whatever remnants of crunchiness are left in clean beauty, SUST Beauty wants to banish them for good. The new London-based e-tailer from Zahra Broadfield, formerly beauty buyer at Harvey Nichols, puts its initial lineup of nine eco-friendly...

New Store AfterBeauty Moves Into The Millennial-Centered Beauty Retail Void Sephora Has Left In London

Judging by AfterBeauty, millennials don’t like their beauty shopping subtle. The London retailer aimed squarely at the sub-40 set has illuminated areas for snapping selfies, an elevator stuffed with teddy bears, 10-minute facials and at least four...

Abel Tried And Failed To Replace Plastic In Its Packaging. Its Experience Shows Going Green Isn’t Always Easy.

When natural perfume brand Abel signed with its first major retail partner six years ago, founder Frances Shoemack was told she needed to use cellophane. It not only protects the perfume within the box, but also protects the...

This Brand Wants To Normalize Men’s Makeup—And It’s Starting To Do So By Launching At Harvey Nichols

Guys run the gamut when it comes to personal care. Shane Carnell-Xu and Jake Xu find there’s some slapping on deodorant and maybe a moisturizer. There are others studying products, identifying the formulas that work and don’t work...

From The Mind Of A Sound Engineer Comes A Natural Beauty Brand That Really Rocks The Shelves

Micaela Nisbet has perhaps one of the coolest job descriptions ever: She’s a sound engineer working with A-list musical acts like Lily Allen, Little Simz and Reijjie Snow, and a beauty entrepreneur to boot. Before she nabbed the...

New Clean Brand Plenaire Encourages Gen Z Consumers To Be Kind To Themselves Through Skincare

Claude Monet and Pierre-Auguste Renoir were among a group of impressionists in the 1800s that specialized in painting outdoors to capture natural light. Called en plein air or “outdoors,” their style broke free from the predetermined confines of...

This New Gender Barrier-Busting Brand Hones In On The Art Part Of Makeup Artistry

Where Depixym takes makeup, no labels are necessary. The gender barrier-busting brand’s 20 colors are packaged in aluminum tubes that seem as if they should come with an easel and palette—and they sort of do. Each is...