BIPOC Brand Founders Are Diversifying The Wellness Industry In An Attempt To Address Health Inequities

There’s a growing number of BIPOC founders adding color to an otherwise white wellness industry by launching brands such Mela Vitamins, TryWell, San Wellness, Medicinal Plant Index and SOW Minerals with supplements formulated for underserved consumers. The founders...

Move Over, Loofah: Luv Scrub’s African-Inspired Body Mesh Exfoliator Enters 820 Ulta Beauty Stores

Luv Scrub, a brand that took the staple African mesh cloth and turned it into a...

Aesthetician And Media Skincare Expert Shani Hillian’s New Brand In Groov Is About Balance And Never Overpromising

For an aesthetician, it might be counterintuitive to tell clients that perfect skin doesn’t exist, but that’s the message Shani Hillian is spreading with her forthcoming brand In Groov. Aghast at skincare products that claim to clear...

Performance Personal Care Brand OffCourt Is Getting On The Retail Court In A Major Way With A Walmart Launch

Down to the packaging and prices, Bani Bahari and Jonathan Lawrence built performance body care brand OffCourt for stores, but they didn’t expect their brand’s first major retail partner would be Walmart. “We went to a Walmart...

Artisanal Beauty Brand Kindred Black Marries Elegance And Eco-Consciousness

At artisanal lifestyle brand Kindred Black, elegant products don’t have to be wasteful. The plastic-free brand known for its exquisite colorful handblown glass vessels is introducing refills for 75% of its products. Housed in aluminum bottles, the...

Over Three Days In Bermuda, Topicals Changed The Nature Of Influencer Trips

Marking its third birthday, Topicals hosted its first influencer trip last month in Bermuda, where editors, social media-savvy aestheticians, reality stars and influencers were treated to hotel rooms decked out in pillows, robes, water bottles and disposable...

Have Fine Hair? New Brand Fully Fyne Is Creating Haircare Products Just For You

For Fully Fyne, fine hair is more than simply one of many hair types to address. It’s the new brand’s main focus. Fully Fyne is launching today with two products—$46 Fyne Mask and $16 Fyne Comb—specifically designed...