Beboe Therapies’ CBD Skincare Continues To Expand At Prestige Retail With Nordstrom Launch
Six months after its launch, chic cannabis company Beboe’s CBD-infused skincare range Beboe Therapies has racked up an enviable list of retail partners.
Its latest stockist is the department store Nordstrom, where the Beboe Therapies’ three hero face products—Face Serum, Face Cream and Face Mask—are now available. The brand premiered at the retailer’s first New York City location on Oct. 24 and is kicking off a full rollout across its store network in January.
Nordstrom isn’t Beboe Therapies’ only department store outlet. Its Body Balm, a blend of sunflower, olive, coconut, sea buckthorn, meadowfoam seed, borage and prickly pear seed oil featuring 750 milligrams of hemp-derived CBD, is available exclusively at retail in Neiman Marcus. It’s also on the brand’s website and will end its Neiman Marcus exclusivity by landing at Nordstrom in January, timed with the store rollout.
Luxury mainstays like Neiman Marcus and Nordstrom make sense for Beboe Therapies’ premium prices. The Face Serum, containing 300 milligrams of CBD, retails at $148 for a 1-oz. bottle. With 250 milligrams of CBD, Face Cream is $98 for a 1.5-oz. size, and sheet masks with 50 milligrams of CBD are $78 for packs of five. A 2-oz. jar of Body Balm is priced at $90. Beboe Therapies, which labels its products “high potency, formulates with full-spectrum CBD.”
“We’ve used the best plant-based nutrients with rich terpene profiles for an easy, but decadent everyday regimen,” says Kiana Anvaripour, general manager for Beboe Therapies at Beboe Brands. “It’s calming, brightening and hydrating for the ultimate glow.”
In addition to Neiman Marcus and Nordstrom, Beboe Therapies is sold at Cos Bar, Bloomingdale’s, Shen Beauty, Miss Grass and Standard Dose. High-end retailers like Bloomingdale’s, Saks Fifth Avenue and Space NK have been quick to jump on the CBD trend by bringing in cannabis beauty brands such as Saint Jane and Vertly into their selections. Brands outside of the CBD category, notably Rodial and Malin + Goetz, have created their own cannabis beauty products, too, which their department store retail partners have brought onto shelves. Discussing Beboe Therapies’ latest retail push, Anvaripour says, “This launch is part of Nordstrom’s growing clean, natural and CBD category they are building.”
Friends and cannabis growers Scott Campbell and Clement Kwan launched Beboe with luxury cannabis products like rose gold CBD and sativa vape pens in 2017 powered by a $1.7 million friends and family round. Campbell is best known as a celebrity tattoo artist that’s amassed an A-list roster of clients, including Johnny Depp, Jennifer Aniston, Courtney Love and Robert Downey Jr. Beboe’s cannabis products and Beboe Therapies’ skincare are adorned with Campbell’s signature symbol-rich artwork. Prior to Authentic Brands Group’s takeover of Barneys New York and its liquidation, Beboe teamed up with the fashion-forward retailer to create in-store marijuana goods shop The High End.
“We are focused on staying true to our cannabis roots with ingredient lists that utilize the plant in new ways.”
In February, cannabis cultivator, processor and dispensary operator Green Thumb Industries acquired Beboe. Terms of the all-stock deal weren’t disclosed, but industry insiders estimate the purchase price at $80 million. With momentum and investment behind it, Beboe Therapies is being pegged as a brand that could contend with Lord Jones at the apex of the cannabis beauty segment. Cronos Group, a global cannabinoid company that received a $1.8 billion injection from tobacco product marketer Altria, closed a $300 million deal for Lord Jones in September.
Beboe Therapies will expand its product offerings with items Anvaripour says “are currently missing in the category that address skin and body concerns. We are focused on staying true to our cannabis roots with ingredient lists that utilize the plant in new ways.” The brand also plans to strengthen its already strong retail distribution into 2020. “We have had incredible support from all our retailers, especially from our launch partner Neiman Marcus who has been a champion of the brand,” says Anvaripour. “While our DTC business is healthy, there is nothing like experiencing our products and being educated on the ingredient list [in person].”