CBD Is Trendy, But New Beauty Brand Floramye Is Intent On Making It Timeless, Too

If you want to know where the market’s heading, keeping tabs on Allison Tryk would be a good place to start. Before S’wll and Bkr transformed water bottles into accessories in the hands of every cool girl, the...

Why Oui Shave Has Become Oui The People

Oui the People founder Karen Young has been gathering intel about her company’s customers since it launched in 2015 as a direct-to-consumer shaving specialist, but it wasn’t until 2018 that she decided to delve deeper into their...

After The Closure Of Its New York Store, Gender-Neutral Pioneer The Phluid Project Builds Its Beauty Business

When Rob Smith decided to close The Phluid Project, Manhattan’s first gender-neutral retailer, after two years, he didn’t view it as an ending. The store recently shuttered because it was too expensive to maintain, according to Smith,...

Pause Well-Aging Founder Rochelle Weitzner’s Take On The Right Way For A Beauty Brand To Talk About Menopause

After Estée Laundry posted about Korres’s White Pine Meno-Reverse last week, the anonymous Instagram account’s followers quickly reacted to the skincare brand’s anti-aging positioning and its suggestion that the new line would negate the effects of menopause...

How Bésame Cosmetics Harkens Back 100 Years To Create A Contemporary Brand

Bésame Cosmetics looks back to forge ahead. The prestige vintage-inspired brand started in 2004 with a red lipstick that evoked the 1920s, and has since revived the century-old Cake Mascara concept and cream rouge from 1938 before...

Former Burt’s Bees And Bliss Exec Mike Indursky’s Next Act

With multiple career achievements under his belt from marketing Chesebrough-Pond’s soothing cucumber eye treatments to leadership roles at Burt’s Bees when the natural brand sold to The Clorox Co. and Bliss after Steiner Leisure acquired the legacy property,...