Here’s Why Apple Rose Beauty Founder Kristy Alexander Almost Closed Her Brand—And Decided Not To

On Jan. 5, Kristy Alexander sent an emotional email to customers of her skincare brand Apple Rose Beauty sharing that she almost closed it last year. “I was working so hard just to stay in place, not...

New Year, New Beauty: Seven Brand Launches We’re Excited For

After a period in which direct-to-consumer brands fell out of favor, digitally native companies came back with a vengeance in 2020 as the pandemic pushed shopping to screens. This year, it appears the DTC parade isn’t slowing down,...

Shopify Introduces Business-To-Business Marketplace Handshake

While the COVID-19 pandemic caused many businesses—travel, physical retail and dining among them—to ground to a halt last year, it also caused some industries to boom, none more so than e-commerce. In the first half of...

This Luscious Skincare Brand Wants To Give Consumers A New Appreciation For Latin American Beauty

“You have these brands that are very iconic for representing the place they’re from. From France, there’s Caudalie and, from Italy, there’s Acqua Di Parma. Years ago, you might have gone into a L’Occitane store and felt like...

In A First For The Mass Market, Billion Dollar Beauty Is Launching A Customizable Makeup Palette At Target

Almost exactly a month after Target launched customizable haircare brand Function of Beauty, the retailer is bringing customization to mass-market makeup aisles for the first time with a magnetic palette called Billion Dollar Box from the new...

Lubricant Brand Pulse Enters Nordstrom As The Department Store Expands Into Sexual Wellness

Department stores are getting less stuffy and more sexy. Personal lubricant pioneer Pulse has launched at Nordstrom as part of initiatives by the retailer embracing sexual and vaginal wellness. From Friday to March 14, Nordstrom’s limited-run