Another DTC Darling Goes The Brick And Mortar Route As Winky Lux Enters Target

Direct-to-consumer brands continue to turn to traditional retailers to fuel further growth. The latest digitally-native brand to adopt this hybrid growth model is accessible color cosmetics and skincare specialist Winky Lux. On March 1,...

Anne Beal, The 57-Year-Old Black Founder Of Skincare Brand AbsoluteJOI, Wants To Change The Face Of Clean Beauty

Like most of the women in her family, physician Anne Beal suffers from extremely touchy skin. Fearing irritation from fragrances and dyes, she avoided buying beauty products off the shelf to put on her face. Instead, Beal would...

Masami Powers Premium Clean Haircare Products With Nutrient-Packed Japanese Seaweed

After more than a quarter century as an advertising executive at companies such as McCann Erickson, BBDO, Ogilvy & Mather and J. Walter Thompson, it takes a lot to impress Lynn Power. But when James Hammett, a longtime...

Meet The Feminine Care Segment’s New Television Star

Since it began airing three weeks ago, Target’s commercial starring entrepreneur Beatrice Dixon has appeared during the Super Bowl, Academy Awards, “The Bachelor” and “The Tonight Show Starting Jimmy Fallon.” However, The Honey Pot Company founder and...

Rozes Beauty Encourages Consumers To Drink Their Way To Good Skin

After finishing college, Miranda Li found herself with a problem common to recent graduates: She was struggling to find a job she was passionate about. The fact that Li was a Canadian citizen living in the United States...

This Luxury Skincare Line Created By A Nobel Prize Winner Is Breaking Into Net-A-Porter’s Beauty Selection

Move over dermatologists. With consumers digging deeper into ingredients, there’s rising interest in skincare from founders with different advanced degrees: scientists. Dermatologists might know a lot about treating skin, but scientists create the formulas. Among the skincare brands...