Embarking On Its First Major Digital Campaign, The Inkey List Is Out To Raise Consumers’ Skincare IQ

When it comes to skin, ignorance isn’t bliss. The Inkey List wants consumers to realize they don’t have to be in the dark about their dark spots, dry patches, wrinkles, breakouts or acne scars and the products...

New Bold Brand Nixit Wants Women To Nix Uncomfortable Menstrual Cups And Period Shame

As much as most women might like it, menstruation doesn’t stop during a pandemic. That’s made coming to the market now a positive step for Nixit, a period care startup focused on a one-size-fits-all menstrual cup. Forced...

Canviiy Strengthens Its Position In The Growing Scalp Health Category By Launching At Target

When Sherrel Sampson started developing Canviiy in 2014, the scalp health category the brand focuses on wasn’t sexy. “It didn’t have much appeal. It was like the red-headed stepchild of the industry,” she says. “I realized there...

Hair Product Companies Support Salons Impacted By The Coronavirus Crisis

The salon segment is far from emerging from the coronavirus crisis. While salons are or will soon be allowed to operate in 38 states, they’re a ways off from tending to clients in populous states such as...

Cloud Expands To Urban Outfitters, Modifies Marketing Amid The Pandemic

Amid the pandemic, Cloud is progressing, not transforming. “I don’t feel the need to heavily pivot,” says founder Faye Postma. Her budding brand’s focus on pain relief and foot care for women with busy lives remains unchanged...

Self-Heating Mask Brand Popmask Set To Pop Into CVS And Target Stores

Louisa Booth’s entrepreneurial ventures are really popping. The former investment banker behind hair tie line Popband, self-heating mask specialist Popmask and forthcoming hand sanitizer brand Popfresh is making major retail moves amid the pandemic. Following its...