Cleo+Coco’s New Look Elevates Natural Deodorant

Deodorant isn’t a personal care postscript—and Cleo+Coco founder Suzannah Raff doesn’t think it should look like it is. She teamed up with agency We Are Purpose nearly a year ago to modernize her natural deodorant brand’s...

Four Moms Join Forces To Create Skincare Brand Stryke Club For Boys

When friends Stacy Blackman and Nicole Brooks looked for skincare products suiting their teenage and preteen daughters, they discovered plenty. When they did the same for their teenage sons, they came up empty. “There was nothing a boy...

May Lindstrom Is A Badass—Here’s Why

Don’t let her angelic face, gorgeous offspring and precious pet pig fool you: May Lindstrom is not to be messed with. Her big-city beauty bawse status wasn’t exactly preordained, though. “I grew up in Minnesota, an hour...

How Beautyblender Created A Sponge That’s Become Synonymous With Makeup Application—And Is Moving Beyond It

Working in the early 2000s on the show “Girlfriends,” makeup artist Rea Ann Silva created the teardrop-shaped pink sponge Beautyblender at the dawn of high-definition television to ensure not every pore and pimple could be seen by...

This Company Wants To Be The Beauty Pie Of CBD

In a first for the CBD segment, Verdant is stripping markups from its prices to sell products at cost. The direct-to-consumer brand joins Beauty Pie and Public Goods in bringing transparency to the financial model of consumer...

Eye-Catching CBD Specialist Shea Brand Catches On At Retailers Across The Country

Cannabis beauty brand Shea Brand didn’t launch with CBD. The inclusion of the cannabinoid came after co-founder Austin Katz, a former medical cannabis grower, viewed the power of the ingredient firsthand. Stricken with Parkinson’s, his uncle suffered...