“Tired Of Being The Best-Kept Secret:” How Cult-Favorite Curly Hair Brand Inahsi Naturals Is Getting To The Next Level

For many beauty entrepreneurs, the beauty industry offers an escape valve from an industry or job that, for whatever reason, isn’t right for them. Prior to entering the beauty industry, Rhonda Marshall was a high school chemistry teacher,...

Booni Doon Seeks To Dispel The Myth That Sustainable Skincare Is Out Of Reach

In 2019, while Pooja Ganesan was working long hours as an investment banker on Wall Street, skincare became her go-to form of stress relief. Every Sunday, she would tend to her complexion as a form of self-care—and she...

Clean K-Beauty Brand Rael Brings Vulva Care To Walmart And Skincare To CVS

Walmart is realizing that “live better” can and should include better sexual wellness. Rael is rolling out to 2,000 of the big-box giant’s nearly 11,450 stores with skincare and intimate care. The...

Luxury Brand 111Skin’s Founders On Clinical Studies, Experiential Spas And Funding

A few months after receiving a multimillion-dollar cash infusion from London-based venture capital firm Vaultier7, luxury skincare brand 111Skin is making moves to take its business to the next level. The size...

Paula’s Choice CMO Erika Kussmann On Why The Brand’s Sephora Launch Has Been One Of The Biggest Ever

When Paula’s Choice announced via social media on Feb. 15 that it’s products were available on Sephora’s website, you could almost hear the screams coming from its diehard fans. On the brand’s Instagram post about it that’s garnered...

Plot Twist: Lu LatinUs Beauty Pairs A Soap Opera With Shampoos And Conditioners Catering To Latinas

Lu is following an unusual plot line for a new haircare brand: It’s pairing products with a soap opera or novela that gives them a dramatic origin story grounded in the canny entrepreneurial skills of three generations...