How Berlin Packaging Helps Brands Package More Profit

If the eyes are the window to the soul, a beauty brand’s packaging is a window to its essence.  “In many instances, the packaging is the first experience or impression a consumer has...

Athleisure Haircare Brand Sunday II Sunday Launches At Ulta Beauty

A year and a half after its debut, athleisure haircare brand Sunday II Sunday has a new partnership with Ulta Beauty. “What we’re seeing is the demand for Sunday II Sunday is growing so much that we...

Curator Quentin Smith Partners With Régime Des Fleurs Founder Alia Raza To Launch “Climatic Skincare” Brand Topi

Even if you know nothing about Topi, a cursory glance at the packaging will lead you to assume its creators have impeccable design pedigree—and you’d be right.  The new “climatic skincare” brand is...

New Brand Barb Is Making Sure Underserved Short-Haired Consumers Are Understood

Sheena Lister, co-founder of Barb, a haircare brand designed to celebrate women and others with short hair, grew up with long, curly hair. “I hated brushing it when I was young,” she says. “Fast forward to my early...

Paula Begoun, Sarah Brown, Youth To The People And More Revealed As 2021 Beacon Awards Winners

Paula’s Choice founder Paula Begoun, Pai founder Sarah Brown and skincare brand Youth to the People took home honors in the second annual Beauty Independent Beacon Awards. They were among 24 winners revealed on Wednesday during...

A Study By Deciem And Spate Discovers Concerns About Cosmetic Ingredient Safety Are Showing Up In Google Searches

Consumers’ worries about the dangers of cosmetic ingredients are increasing—at least that appears to be the case from their online skincare searches. In partnership with Estée Lauder Companies Inc.-owned Deciem, the company behind The Ordinary, NIOD and...