Lulu Organics Founder Linda “Lulu” Aldredge On Why Beauty Entrepreneurs Should Have A Big Vision For Their Business

Like the boobs on the packaging of her brand’s signature talc-free dry shampoo, Lulu Organics founder Linda “Lulu” Aldredge is hard to turn away from. In a beauty industry that’s steeped in marketing, she’s mesmerizingly anti-spin. She...

Founder Dr. Shannon Klingman Plans To Keep Lume Weird Post-Harry’s Acquisition

Sometimes an acquisition leads to the dilution or outright erasure of the acquired brand’s DNA. Shannon Klingman, the OB-GYN founder of Lume, wants consumers not to worry about that happening to the direct-to-consumer all-over deodorant...

Scalp Care Brand Canviiy Diversifies Distribution As It Grows Its Retail Presence At CVS And Sally Beauty

Sherrel Sampson, founder of scalp care brand Canviiy, is using her head as she expands her business. While Canviiy’s retail footprint is increasing exponentially this year, spreading from nearly 300 to over 2,000 doors, she’s careful to...

Doctor-Led Ingestible Brand Armra Is Betting On Colostrum As The Next Big Wellness Ingredient

“Why isn’t everybody taking this? There’s so much research. It’s been around forever, and yet it’s this undiscovered superfood,” says Dr. Sarah Rahal, MD, a pediatric neurologist with expertise in functional medicine. She’s talking...

Former Beauty Brand Creator Carolyn Chen Turns Her Attention To Dogs With New Brand Dandylion

Beauty has a burgeoning pet care category thanks in part to the rise of pet adoption during the pandemic. Luxury brand Pride+Groom launched last year, and Ouai placed its pet shampoo on Sephora’s and Ulta’s websites. Aesop,...

Sabreen Cosmetics Redefines Clean Luxury Cosmetics Through The Lens Of Its Black Women Founders

“Being women of color, we are redefining what luxury is,” says Saliah Mustafa, who with her sisters Najiyyah and Kareemah launched the clean beauty brand Sabreen Cosmetics in 2018. “A lot of time we haven’t seen what...