James Harden-Backed DTC Brand Beard Club Launches At Target

Beard Club wants Target shoppers—those suburban millennial moms picking up school supplies and paper towels at their local store—to be able to easily stock up on beard essentials for the bearded guys in their...

Meet The Only Skincare Brand Whole Foods Is Adding To Its Assortment Now

At least in Whole Body, Luma & Leaf is trying to help put Whole Foods Market’s “whole paycheck” reputation to rest. The masstige clean beauty brand is rolling out nationwide at the Amazon-owned...

New Brand Ooume Aims To Make Caring For Curly Hair Easier For Babies And Their Parents

When Ooume founder Briana Davis was pregnant in the midst of the pandemic, she turned to her community for advice on what diapers to buy, proper bathing protocols and, most importantly to her, the baby haircare products...

Dr. Lara Devgan’s Multipronged Distribution Strategy For Building A Results-Driven Luxury Skincare Brand

Taking a page from the playbook at Erewhon, which drafts celebrities and brands (think Health-Ade, Olivia Rodrigo, Rhode and Hailey Bieber) to whip people into a frenzy over $18 to $20 smoothies, Juice Press...

New Brand Good Psyche Is Out To Make Your Vices More Virtuous

For those interested in indulging in vice in a more virtuous manner, there’s increasingly a wider array of options. The latest is a new brand from Trish Mock, a wellness enthusiast...

Dermatologist-Founded Brownkind Addresses Melanin-Rich Skin’s Unique Signs Of Aging

During their over 50 years of combined dermatological expertise, spouses and doctors Abhijit and Gauri Desai have discerned that skin aging can vary by skin tone. Their new brand, Brownkind, addresses the unique signs of aging people...