Why Public Goods Is Winning Where Brandless Failed

When Brandless launched in July 2017 with $50 million in funding, it was eerily reminiscent of Public Goods, a much leaner reimagining of the brand Morgans that started a year earlier centered on a cut-out-the-middleman direct-to-consumer approach...

Cleo+Coco’s New Look Elevates Natural Deodorant

Deodorant isn’t a personal care postscript—and Cleo+Coco founder Suzannah Raff doesn’t think it should look like it is. She teamed up with the agency We Are Purpose nearly a year ago to modernize her natural deodorant...

Four Moms Join Forces To Create Skincare Brand Stryke Club For Boys

When friends Stacy Blackman and Nicole Brooks looked for skincare products suiting their teenage and preteen daughters, they discovered plenty. When they did the same for their teenage sons, they came up empty. “There was nothing a boy...

This Company Wants To Be The Beauty Pie Of CBD

In a first for the CBD segment, Verdant is stripping markups from its prices to sell products at cost. The direct-to-consumer brand joins Beauty Pie and Public Goods in bringing transparency to the financial model of consumer...

Eye-Catching CBD Specialist Shea Brand Catches On At Retailers Across The Country

Cannabis beauty brand Shea Brand didn’t launch with CBD. The inclusion of the cannabinoid came after co-founder Austin Katz, a former medical cannabis grower, viewed the power of the ingredient firsthand. Stricken with Parkinson’s, his uncle suffered...

Tesco Veteran John Burry Named President Of Millennial-Focused CPG Brand Incubator Brandable

Gen Xer John Burry has entered the scene at Brandable, the hotbed of millennial-centered consumer packaged goods brands such as feminine health products player Queen V and hair-strengthening specialist Grow Girl. The retail and investment veteran has...