New Skincare Brand Hyper Skin Hyper-Targets Hyperpigmentation Starting With A Supercharged Vitamin C Serum

When Desiree Verdejo owned Harlem beauty boutique Vivrant Beauty from 2015 to 2018, she was surrounded by hundreds of skincare products. Despite having them at her disposal, she couldn’t find a formula that adequately addressed the hormonal pimples...

New CPG Brand Incubator Syllable’s First Brand Loops Turns Face Masks Into Cool Fashion Accessories

New consumer packaged goods brand incubator Syllable’s slogan, “Syllables make words. Names make products,” is indicative of its proposition that so much more than stuff goes into the stuff people purchase. In partnership with content production house...

This New DTC Beauty Brand Is Bridging Anti-Aging And Sun Protection For Prevention-Minded Millennials

Hundreds of thousands of millennials have turned to fillers and Botox to foil facial volume loss and fine lines. In 2017, Tai Adaya, then 27 years old, was one of them. “I have always been really concerned...

Cosmetic Chemist Ginger King Pays Homage To Renowned Business Figures With New Brand FanLoveBeauty

During a FUBU event last March at Century21 in New York, cosmetic chemist Ginger King, a superfan of the clothing label’s founder Daymond John from “Shark Tank,” spotted John applying lip balm. She took the opportunity to tell...

Why Public Goods Is Winning Where Brandless Failed

When Brandless launched in July 2017 with $50 million in funding, it was uncannily reminiscent of Public Goods, a much leaner reimagining of the brand Morgans that started a year earlier centered on a cut-out-the-middleman direct-to-consumer approach...

Cleo+Coco’s New Look Elevates Natural Deodorant

Deodorant isn’t a personal care postscript—and Cleo+Coco founder Suzannah Raff doesn’t think it should look like it is. She teamed up with the agency We Are Purpose nearly a year ago to modernize her natural deodorant...