This Vibrant New Natural Deodorant Brand Is Confident About Taking On Antiperspirant

Mel Lewis is always pushing further. After not being able to find a natural deodorant that held up to her grueling training for a 100-kilometer endurance event, she released the brand Kiriwai in 2018. Then, after natural...

As Supplement Sales Rise, Natural Stress Support Brand R3set Launches Nationwide At Target And CVS

R3set is out to be as synonymous with stress management as Advil is with pain relief—and it’s taking a big step toward getting there with launches at Target and CVS this month and next. During an exceedingly...

YouTuber Christen Dominique’s Brand Enters Nordstrom And Launches Glow Enhancer Skin Gloss

Beauty influencer Christen Dominique isn’t afraid to reveal skin issues in her makeup tutorials. “I always like to start with a fresh face to show the thorough steps and tips to a beauty routine. I have hereditary...

IBE Berlin 2020 Was Cancelled, But You Shouldn’t Miss These Products From It That Make Staying At Home Better

Due to the growing COVID-19 health crisis, Indie Beauty Media Group co-founders Nader Naeymi-Rad and Jillian Wright made the very difficult decision last month to cancel the second Indie Beauty Expo Berlin that would’ve taken place from...

Pirette’s Products Offer Beachy Escapes To Cooped-Up Consumers

During the worldwide quarantines mandated by governments to prevent the spread of the novel coronavirus, Pirette is transporting homebound customers to the beach. Through its growing collection of fragrance, hair products and skincare, the Costa Mesa, Calif.-based...

With Nail Salons Shuttered, Consumers Are Taking Mani Matters Into Their Own Hands

As lockdowns drag on, even the finest gel manicure is showing wear. But many consumers have decided to not let their nails go into complete hibernation. They’re taking matters into their own hands and snapping up merchandise for...