This New DTC Beauty Brand Is Bridging Anti-Aging And Sun Protection For Prevention-Minded Millennials

Hundreds of thousands of millennials have turned to fillers and Botox to foil facial volume loss and fine lines. In 2017, Tai Adaya, then 27 years old, was one of them. “I have always been really concerned...

Cosmetic Chemist Ginger King Pays Homage To Renowned Business Figures With New Brand FanLoveBeauty

During a FUBU event last March at Century21 in New York, cosmetic chemist Ginger King, a superfan of the clothing label’s founder Daymond John from “Shark Tank,” spotted John applying lip balm. She took the opportunity to tell...

Why Public Goods Is Winning Where Brandless Failed

When Brandless launched in July 2017 with $50 million in funding, it was uncannily reminiscent of Public Goods, a much leaner reimagining of the brand Morgans that started a year earlier centered on a cut-out-the-middleman direct-to-consumer approach...

Cleo+Coco’s New Look Elevates Natural Deodorant

Deodorant isn’t a personal care postscript—and Cleo+Coco founder Suzannah Raff doesn’t think it should look like it is. She teamed up with the agency We Are Purpose nearly a year ago to modernize her natural deodorant...

Four Moms Join Forces To Create Skincare Brand Stryke Club For Boys

When friends Stacy Blackman and Nicole Brooks looked for skincare products suiting their teenage and preteen daughters, they discovered plenty. When they did the same for their teenage sons, they came up empty. “There was nothing a boy...

This Company Wants To Be The Beauty Pie Of CBD

In a first for the CBD segment, Verdant is stripping markups from its prices to sell products at cost. The direct-to-consumer brand joins Beauty Pie and Public Goods in bringing transparency to the financial model of consumer...