How Beauty Entrepreneurs Who Are Mothers Handle The Many Challenges The Pandemic’s Thrown At Them

We’re now a year into a global pandemic that’s been especially hard on small business owners and working mothers. Many independent beauty brand founders occupy both roles, making the challenging stretch all that more challenging.  A...

Betoken, A Brand Designed To Ease The Stresses Of Adulting, Grows Up As It Rebrands From Good Jane

In January, Liz Kirby swung her legs up on a couch in her Portland, Maine home to settle in for a video shot by Vuk Multimedia, a company she’d connected with in a previous stage of her...

New Brand OffCourt Offers Sophisticated Body Sprays For Active Guys Upgrading From Axe

When you’re putting out a body spray, the comparisons to Axe are unavoidable. Bani Bahari and Jonathan Lawrence, the married co-founders of OffCourt, a new men’s personal care brand starting with the combo cologne-deodorant product, aren’t running...

Johnson & Johnson Vet Rachel Behm Joins The Entrepreneurial Ranks With New Microbiome-Focused Inside-Out Brand Layers

The microbiome—bacteria, fungi, protozoa and viruses that blanket humans internally and externally to fend off disease, aid in digestion, bolster immunity and even regulate emotions—isn’t limited to the skin or the gut, so Layers doesn’t restrict itself...

Locked In To The Loc’d Community, Haircare Brand Peculiar Roots Is Blossoming

“You have to be strong within yourself to get locs. I have several companies, but, if I show up in a meeting tomorrow, I’m going to be perceived differently because people may have negative stereotypes about locs. Even...

After Over 50 Years In Business, Heritage Store Undergoes Its First Rebrand And Enters Target Doors Nationwide

Heritage Store was doing spiritual skincare before it was cool. It’s very au courant these days for beauty brands to have a mystical aspect to their identities. Many sell crystal-infused formulations, cast spells...