Rella Beauty Founder Raisa Mirza On The Frustrations Of Trying To Get A Brand Off The Ground Amid The Pandemic

Ramadan, the sacred month of fasting observed by Muslims, was especially meaningful to Rella Beauty founder Raisa Mirza this year as the world faced the coronavirus pandemic. “Having the time to just meditate and pray and reflect...

Sheet Mask Specialist When Brings K-Beauty To Costco Members

Costco isn’t just a place to purchase 64-oz. jars of mayonnaise. It’s increasingly becoming a beauty destination, too. For warehouse club shoppers seeking skincare, When is taking its sheet masks to the company’s over 530 locations across...

How Indie Beauty Brands Are Supporting Black Lives Matter And Other Organizations Working To End Police Brutality

Many indie beauty brands have taken to social media to express solidarity with the protestors demanding justice for George Floyd and an end to police brutality. Now, a growing number of them are putting money where their posts...

100 Black-Owned Indie Beauty Businesses To Buy From Right Now

After several days of nationwide protests against police brutality, Beauty Independent didn’t want to start this week off with business as usual. A small immediate step we’re taking is to bring you this list of over...

Celebrity Makeup Artist Jamie Greenberg On Her Pandemic Pivots, Forthcoming Brand, Monthly Swag Bags And Plastic Surgery

Jamie Greenberg isn’t afraid to show herself on Instagram dancing to Missy Elliott even if it means she makes a fool of herself. In the often-rarefied world of celebrity makeup artistry, her openness about the regular stuff...

How Freck Overcame Jimmy Kimmel’s Jokes, A Kickstarter Campaign Flop And Bad Business Deal To Celebrate Quirky Beauty

On Nov. 18, 2015, Freck Yourself, a brand attempting to raise $215,000 on Kickstarter to manufacture a kit containing 72 self-adhesive stencils and an ink-filled rollerball that slid across them to create fake freckles, was mocked on “Jimmy...