This New Brand Already Has Discerning New York Brides Singing Its Praises

At 15 years old, Brittany Lo started a mascara line called B.lo Cosmetics with a $2,000 loan from her grandmother. “I spent $300 on my logo, and that was that. I still have mascara tubes from it at...

African-Inspired Clean Brand 54 Thrones Brings Its Bestselling Beauty Butters To Sephora

Nearly 20 years after Christina Funke Tegbe’s first time shopping at a Sephora at age 17, her clean African-inspired beauty brand 54 Thrones is launching on the retailer’s website. “I always wanted to have a major brand...

Is Sexual Wellness Ready For Butt Stuff? Future Method Thinks So

“What I do at Future Method and Bespoke Surgical is all about destigmatizing, taking out the taboo,” says anal surgeon Evan Goldstein, discussing his sex care brand and New York City medical practice. 

DTC Marketplace Italic Enters The Beauty Category To Increase Purchase Frequency And Basket Size

Would you buy skincare with ingredients from the supplier that serves La Prairie, Chanel and La Mer at a fraction of the department store brands’ prices? Italic is betting on it. The online shopping destination carrying everything...

Moea Brings The Story Of Hawaii To The Shelves Of Target Stores In The State

Moea co-founders Kina Ahsing and Noella Callejo were friends long before they were business partners. “Kina and I have known each other since we were little, little kids,” says Callejo. “We were both born and raised in...

New Melanated Skin Specialist Plantkos Launches In DTC, Enters The Detox Market’s The Launchpad Program

Like many melanated women, Sejal Patel regularly struggled with hyperpigmentation and skin inflammation, but discovered that, just as the beauty product advertisements she saw didn’t feature women who looked like her, the products in those ads...