Brand Report
Saalt Is Using Sustainable Period Care To Fight Poverty In Developing Countries
Cherie Hoeger, CEO and co-founder of period cup and underwear brand Saalt, winner of a 2021 Beacon Award for philanthropy, likes to present women with a hypothetical situation. “Let’s say you started your period today or maybe...
Bath Connoisseur Pursoma Moves Into The Mass Market With An Upcoming Launch At Target
“We provide a better bath,” declares Shannon Vaughn, founder and CEO of Pursoma. Now, the brand that began seven years ago in the high-end wellness segment is bringing its better bath products to as many people...
Curly Haircare Rocket Ship LUS Brands Brings On Beauty Vet As CMO To Gear Up For More Growth
Sahar Saidi founded LUS Brands in 2017 with a $30,000 bank loan and two part-time contractors. One helped with customer service, the other with Facebook advertising. “I wore many hats in the early days,” she recounts. Four...
PMS Gummy Vitamin Brand FLO Vitamins Evolves Into Broader Company O Positiv
After rapidly achieving seven-figure sales, PMS relief gummy brand FLO Vitamins is preparing for its next stage of growth addressing a wide variety of women’s health concerns—and beyond. It’s rebranded to O Positiv,...
Soshe Beauty Is Out To Make Refilling Mascara Easy With Shipping Fee-Free Subscriptions
Three years ago, as Sahar Rohani entered her sophomore year at USC, she decided to make changes in her daily routine to reduce its environmental footprint. She turned to her makeup stash first. “I realized I had so...
The Nature Of Things For The Brand Nature Of Things: Strategic Retailers, International Growth, Distinctive Packaging And Complex Formulations
By the time Jamie Leilani Pelayo co-founded Beacon Award-winning beauty and wellness brand Nature of Things in 2019, she had years of beauty industry and entrepreneurial experience under her belt at the likes of Sephora, Violet...
