Brand Report
This Forthcoming DTC Brand Connects Fragrance, Feelings And Skincare
Like for a lot of Black women beauty founders before her, the recipe for Brianna Arps’ new fragrance brand Moodeaux started in the kitchen. Well, technically, it started in Whole Foods and on Amazon, where she ordered...
Carbon Theory, The Anti-Breakout Brand That Broke Into The US Last Year At Ulta Beauty, Expands To Walgreens
Carbon Theory is proving its theory that it can perform internationally. After reaching retail in the United States last year at Ulta Beauty, the London-based brand is arriving at 2,000 Walgreens doors this month before...
Five Indie Beauty Brands Entering The Scorching Hot Sunscreen Category
Any indie beauty brand founder can tell you that some products are easier than others. From a regulation and formulation standpoint, sunscreen is one of the hardest. The beauty industry watched last week as personal...
Longtime Beauty Brand Strategist Lisa Adams Launches Shield+Heal At Target—And It Sells Out In Hours
For 20 years, retail strategist Lisa Adams has paired brands with prestige stores through her retail distribution and brand strategy business The Beauty Matchmakers, but she’s been building her collection of lipsticks, lip glosses and lip balms...
Tru Fragrance Flexes Its Brand-Building Muscle With Undone Beauty’s Launch At Ulta Beauty Stores
Undone Beauty is getting it done at retail. After launching on Ulta Beauty’s website in March, the minimalist clean makeup brand from Tru Fragrance Inc. is entering 325 of the chain’s locations across the United...
With New Brand Esas, Two Givaudan Alums Aim To Disrupt Beauty Manufacturing
Seda Bilginer and Amanda Sichon, co-founders of Esas, are self-confessed product junkies, but it’s the production floor that ignited their entrepreneurial spirit. As colleagues at Givaudan, the global fragrance and flavor manufacturer, they bonded over “a lot,...
