Viral Tea-Based Bath Product Brand Inoki Bathhouse May Be The Calmest Thing On TikTok

Helen Yin’s mental health challenges reached an all-time high during the pandemic. Running her consulting company Onova from home with her partner Victor Li led to anxiety and sleeplessness. In addition to professional help, she turned to...

After Duke Cannon, Cremo and Every Man Jack, Could Wild Willies Be The Next Men’s Brand Involved In A Deal?

As men are getting more interested in personal maintenance, investors are getting more interested in the brands that enable it. Last year, Main Post Partners backed Duke Cannon, Edgewell acquired Cremo, and Caryle picked up...

Anikitia Abram Paused Curluxe Naturals To Become Mom To Five Kids. Now, The Brand Is Back.

Plenty of parents put dreams on hold to look after their children, but not many have a story like Anikitia Abram’s. Just as her haircare brand Curluxe Naturals, which is aimed at consumers with 4C hair, was...

“Shark Tank” Contestant And Tattoo After-Care Brand Mad Rabbit Is On Track To Hit $12M In 2021 Sales

Oliver Zak and Selom Agbitor met as pledges to the same business fraternity, Delta Sigma Pi, at Miami University in Ohio. It wasn’t long before they started a company together selling women’s swimsuits online. “If you were drop-shipping, you...

Verb (Re)Enters Ulta Beauty Ready For Action

Riding powerful tailwinds from a 91% year-over-year sales gain to date in 2021, Verb Hair Care is ready to enter Ulta Beauty. The 10-year-old brand went live on Ulta’s website early in May along with endcaps in...

This New Brand Wants To Do For Teens What The Honest Co. Has Done For Babies

Welbe started as many entrepreneurial pursuits do in beauty: Founder Steph Weibring was searching for products and couldn’t find them. Specifically, she was hunting for clean skincare products for her then 10-year-old daughter and the lack of...